2015 Top Travel Trends Revealed at WTM

LONDON–(BUSINESS WIRE)–Euromonitor unveiled today the WTM Global Trends Report 2015 identifying
the top emerging travel trends:

The new American dream: work less, play hard
A growing
number of American companies offer unlimited vacation time to create a
happier, loyal and motivated staff, which will have an effect on travel

Smart technology drives travel to UK’s secondary cities
and hi-tech solutions are redefining the tourist offerings of UK urban
centres to boost travel outside of London, currently the jewel in the
crown of UK tourism.

‘Hipster Holidays’ revolutionise European city break
and hip travellers’ interest in alternative city areas opens new
business opportunities and helps diversifying urban attractions in
European cities struggling with excessive tourism.

Travel 3.0: the advent of smart travel
Smart technology is
transforming the tourism industry with personalised services to create
enjoyable experiences suited to a traveller’s individual preferences.

Iran: the next travel hotspot
The recent sanction lift
sparked a scramble to open Iran to international visitors, attracted by
its ancient Persian history, 17 World Heritage Sites, as well as natural

Technology Start-ups changing the face of Africa
technology start-ups flourishing across the continent, Africa is
entering a new era of innovation, which will help change the perception
to international tourists.

Luxury hotels keeping in with the crowd
Luxury hotels are
turning to crowdsourcing and crowdfunding to get their properties
financed, rather than relying on traditional sources of investment.

The sharing economy heads to China
After a shaky start, the
sharing economy is taking off in China, with the rise of new local
players in 2014, a trend boosted by the number of Chinese millennials.

Travel for the Indian unbanked
Travel firms are adopting
‘cash-on-delivery’ payments to cater to the half a billion Indians
without a bank account.

Download the report here: http://bit.ly/wtm-emi-15

About Euromonitor International

Celebrating 10 years of partnership with World Travel Market London,
Euromonitor International is the world’s leading provider for strategic
market analysis, with over 40 years of experience.

About World Travel Market

World Travel Market is the leading global event for the travel industry
owned by Reed Exhibitions.


Euromonitor International
Violetta Scola
Senior Communications
Tel: +44 (0) 20 7251 8024 EXT 1360