2016 Rose Parade® Float Decorating in Full Bloom at Fiesta Parade Floats

Thousands of Volunteers Begin Transforming Giant Structures into
Magnificent Floral Masterpieces at America’s Winningest Float Builder

DECEMBER 26 – 31, 2015

4:00 AM – 11:30 PM

–(BUSINESS WIRE)–Fiesta Parade Floats:


  • America’s Most Dominant Float Builder and designer goes for a
    23rd straight Sweepstakes Trophy (the parade’s top prize), with a
    line-up that includes: Dole Packaged Foods, Miracle-Gro, Kaiser
    Permanente, City of Torrance, AIDS Healthcare Foundation, Kiehl’s
    Since 1851, Northwestern Mutual, The Bachelor, California Milk
    Advisory Board, Wells Fargo
    and the Royal Court presented by
    the Tournament of Roses Association.
  • Carnival–Like Atmosphere: Hundreds of excited kids, families
    and volunteers gather at Decorators’ Village and begin affixing
    thousands of flowers and floral arrangements to this year’s Rose
    Parade floats – a task that requires over 10,000 cumulative hours for


  • It’s Where the Winners Live: Simply put, Fiesta Parade Floats
    has a prize winning rate of over 67% for the last 28 years, the
    highest prize winning rate in the Rose Parade industry, and has built
    the last 22 Sweepstakes Trophy Winning Floats.
  • GREAT PHOTO OPPORTUNITIES: The best place to get an up-close
    look at the Rose Parade float preparation, as it is buzzing with
    excitement all day and night.
  • Inside Look: Bring your audience a
    behind the scenes look at the hard work – and fun – that goes into
    getting the floats ready for the 2016 Tournament of Roses Parade.
  • Action: An opportunity for
    your favorite “on the scene” reporter to get their hands dirty and
    learn the finer points of Rose Parade float decorating with a line-up
    of unique float themes and adventurous designs that includes zipping
    through paradise to gardening adventures, fearless felines, Everest
    explorations, reigning royalty, journeys of love, beautiful
    ballerinas, delectable dairy dishes, global empowerment and the magic
    of Mother Nature.

Fiesta Parade Floats
16016 Avenida Padilla, Irwindale,

Media Contacts: Will Ostedt
(818-207-4058)/ Stefan Pollack


The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack