2017 Rose Parade® Float Decorating in Full Bloom at Fiesta Parade Floats

Thousands Begin Transforming Giant Structures into Magnificent Floral
Masterpieces at America’s Winningest Float Builder

DECEMBER 26 – JANUARY 1
OPEN
DAILY FOR MEDIA

4:00 AM – 11:30 PM

–(BUSINESS WIRE)–#floatdecorating–Fiesta Parade Floats:

WHAT?

America’s Most Dominant Float Builder unveils a line-up that
includes: Dole Packaged Foods, Miracle-Gro, Kaiser Permanente, City
of Torrance, AIDS Healthcare Foundation, City of Los Angeles,
Northwestern Mutual, The Bachelor, California Milk Advisory Board, Lucy
Pet, Occupational Therapy Association of California and the Royal Court
presented by the Tournament of Roses Association.

Carnival–Like Atmosphere: Hundreds of excited volunteers gather
at Decorators’ Village and begin affixing thousands of flowers and
floral arrangements to this year’s Rose Parade floats – a task that
requires over 10,000 cumulative hours for completion.

WHY BE THERE?

It’s Where the Winners Live: Fiesta Parade Floats has a prize
winning rate of over 67% for the last 29 years, the highest prize
winning rate in the Rose Parade industry.

GREAT PHOTO OPPORTUNITIES: The best place to get an up-close look
at the Rose Parade float preparation, as it is buzzing with excitement
all day and night.

Inside Look: Bring your audience a
behind-the-scenes look at the hard work – and fun – that goes into
getting the floats ready for the 2017 Rose Parade.

Action: An opportunity for
your favorite “on the scene” reporter to get their hands dirty and learn
the finer points of Rose Parade float decorating with a line-up that
includes brave knights, fiery volcanoes, national landmarks, respected
roses, tree-top love, reigning royalty, Olympic-sized celebrations,
boundless hope, heroic heritage, extraordinary dairies, a touching
tribute and wave-riding K-9’s.

Fiesta Parade Floats
16016 Avenida Padilla, Irwindale, CA

Media Contacts: Will Ostedt
(818-207-4058) / Stefan Pollack
(310-780-2364)

Contacts

The Pollack PR Marketing Group
Will Ostedt / Stefan Pollack
310-556-4443
Cell:
818-207-4058 / 310-780-2364
wostedt@ppmgcorp.com
spollack@ppmgcorp.com