Harry Potter fans are invited to celebrate the series’ epic eighth
installment at all store locations with trivia contests, wand crafts,
costume contests, prize giveaways and more!
BIRMINGHAM, Ala.–(BUSINESS WIRE)–#2ndandCharles–July 31 is a magical date for fans of the wizarding world. Not only does
it celebrate Harry Potter’s birthday, but it also marks the
highly-anticipated script book release of “Harry Potter and the
Cursed Child – Parts I & II,” the theatrical eighth installment
of JK Rowling’s best-selling series premiering as a play on London’s
West End stage. To celebrate the final countdown to the latest chapter
of this spellbinding saga, 2nd
& Charles is hosting a Harry Potter Midnight Release Party
on Saturday, July 30 at all store locations! Festivities will
begin at 2 p.m. and include Harry Potter trivia contests,
Marauder’s Map scavenger hunts, wand crafts and more before the official
countdown event starts at 9 p.m. with Sorting Hat ceremonies,
costume contests and other Potter-themed activities.
“Since the series’ start in 1998, Harry Potter has gained immense
popularity, critical acclaim and commercial success worldwide,” said
Melanie Smith, director of marketing at 2nd & Charles. “With such an
extensive community of multi-generation followers, the ‘Harry Potter and
the Cursed Child’ release is undoubtedly the biggest book launch of the
year. We can’t wait to re-live the literary magic of Harry Potter and
celebrate with devoted fans of all ages!”
Fervent fans who are eager to get their hands on the anticipated eighth
installment can reserve a copy by purchasing a pre-order voucher at any
store location now through July 30. Customers who purchase a voucher
before July 31 will also receive a $10 reward card for 2nd & Charles.
Starting at 2 p.m. on July 30, shoppers can take part in magical
festivities throughout the day in honor of the epic book release,
including Harry Potter-themed story time activities, coloring stations,
trivia contests, Marauder’s Map scavenger hunts and wand crafts. The
official countdown party will begin at 9 p.m., with various interactive
activity stations to enjoy leading up to the midnight release of “Harry
Potter and the Cursed Child.” The event will feature Sorting Hat
ceremonies and costume contests, so fans are encouraged to don their
best Hogwarts robes with brooms and wands in tow. Customers can also
register to win the ultimate Harry Potter prize pack. Attendees will
even receive an exclusive swag bag filled with enchanted goodies.
The Harry Potter Midnight Release Party is free to attend and open to
the public. Only customers who have secured a pre-order voucher for
“Harry Potter and the Cursed Child” will have first access to their copy
at midnight. Vouchers will be available during the countdown event in
stores. For more information, visit 2ndandcharles.com.
About 2nd & Charles
2nd & Charles specializes in trading used books, audio books, CDs, DVDs,
video games, game systems, vinyl records and accessories. Stores buy and
sell based on the condition and popularity of the product. For more
information, visit 2ndandcharles.com.
Follow 2nd & Charles on Facebook (facebook.com/2ndandCharles).
BRAVE Public Relations
Shannon King, 404-233-3993