4,400 Breweries. 50 States. 1 Beer. Independent Craft Brewers Unite to Create the Biggest Small Beer Ever Made

Available Only During American Craft Beer Week®,
May 16-22, 2016

BOULDER, Colo.–(BUSINESS WIRE)–Coming together for the greatest union of all time, small and
independent craft brewers across the country have created a very special
beer in honor of American
Craft Beer Week
(ACBW), May 16-22. To #MakeSmallBeerBig during the
celebratory week, the Biggest Small Beer Ever Made was produced by
participating brewers in all 50 states using the same ingredients and
recipe.


“There’s nothing more American than small and independent craft brewers
and their amazing, full-flavored beer. American Craft Beer Week is a
time to raise a glass and toast how they have forever changed our beer
culture, economy, communities and country as a whole,” said Julia Herz,
publisher of CraftBeer.com
and craft beer program director at the Brewers
Association
. “Craft beer is a unique community where competitors
work together to provide beers that represent authenticity, quality and
innovation. The unity and collaboration behind the Biggest Small Beer
Ever Made shows brewers believe that the success of other independent
brewers is their own success.”

Presented by CraftBeer.com, the nationwide campaign #MakeSmallBeerBig,
is amplified through social and digital promotion to showcase the beer
and create a unifying voice for the craft brewing community. Visual
elements including a graphic and video represent the Biggest Small Beer
Ever Made and the more than 4,400 small and independent brewers
throughout the United States.

Download
the high-res graphic here.

The video is a fun take on craft brewer ingenuity.

Link
to full video here.

The beer, which can be sampled at over 100 breweries throughout the
country, was inspired by one recipe. Each participating brewery was
invited to brew the beer with the understanding that even with the same
recipe, no beer could be exactly the same. American Craft Beer Week
revelers are invited to sample the Biggest Small Beer Ever Made at a
participating brewery near them.

This year also marks the return of the American Craft Beer Week
Nationwide Toast
. At 8:00 p.m. ET/5:00 p.m. PT on Thursday, May 19,
small brewers and craft beer lovers nationwide will raise a glass of the
Biggest Small Beer Ever Made or their favorite indie craft brewed beer
to simultaneously toast ACBW. To find a toast location near you, visit
the official American
Craft Beer Week events page
. The map contains all other local
celebrations, events and promotions for 2016.

Find an expanded list of U.S.
beer weeks
, join the conversation on Twitter with #MakeSmallBeerBig
and #ACBW
and look for updates on the ACBW
Facebook page
.

This campaign was developed with assistance from Boulder-based agency, Victors
& Spoils
.

About the Brewers Association

The Brewers Association is the not-for-profit trade association
dedicated to small
and independent 
American brewers, their beers and the community
of brewing enthusiasts. The Brewers Association (BA) represents more
than 70 percent of the brewing industry, and its members make more than
99 percent of the beer brewed in the U.S. The BA organizes events
including the World
Beer CupSM
Great
American Beer Festival®
Craft
Brewers Conference & BrewExpo America®
SAVOR℠:
An American Craft Beer & Food Experience
, Homebrew
Con
, National
Homebrew Competition
 and American
Craft Beer Week
®. The BA
publishes The
New Brewer
magazine and its Brewers
Publications
 division is the largest publisher of contemporary and
relevant brewing literature for today’s craft brewers and homebrewers.

Beer lovers are invited to learn more about the dynamic world of craft
beer at CraftBeer.com and
about homebrewing via the BA’s American
Homebrewers Association
. Follow us on Twitter.

The Brewers Association is an equal opportunity employer and does not
discriminate on the basis of race, color, national origin, gender,
religion, age, disability, political beliefs, sexual orientation, or
marital/familial status. The BA complies with provisions of Executive
Order 11246 and the rules, regulations, and relevant orders of the
Secretary of Labor.

Contacts

On behalf of the Brewers Association
Raquel Hochroth, 212-255-6395
raquel@rosengrouppr.com