4th Annual “Jonesin’ for a Fiat 500X” Photo Contest Announced by Jones Soda Co. and the FIAT Brand

Two Iconic Brands, One Fiat 500X

SEATTLE–(BUSINESS WIRE)–Jones Soda Co. and the FIAT brand have kicked off its fourth annual “Jonesin’
for a FIAT”
contest. The two companies will be giving away a new
2017 Fiat 500X Crossover as part of a social campaign to celebrate the
unique connection they share with their fans. Beginning on June 21,
2016, contestants can enter the five month long contest by submitting
qualifying photos or “selfies” through Jones Soda Co.’s official website
or on social media using the hashtag #JonesinforaFiat500X on Instagram
and Twitter.
Submissions are judged on the quality and creativity of the photos by a
panel of judges from Jones Soda and the FIAT brand.

“Entering our 4th year, we are thrilled to have yet another
opportunity to live out our mission statement and embrace the
individuality and creativity of our consumers through our relationship
with FIAT. It is always exciting to collaborate with a partner that
shares a similar colorful and innovative philosophy,” says Andrew
Baumann, Director of Marketing for Jones Soda.

“Our long-standing partnership with Jones Soda has created a wonderful
opportunity for us to engage consumers across social media channels
through our like-minded brands,” said Bob Broderdorf, Director of FIAT
Brand North America. “Our fans’ imagination has been matched only by
their enthusiasm to celebrate both brands and of course, the opportunity
to win a new 2017 Fiat 500X. We look forward to seeing all of the photos
through the summer and fall, and announcing the winner before the end of
the year.”

About the Fiat 500X

Crafted in Italy at the Melfi assembly plant, the Fiat 500X offers an
available advanced all-wheel-drive system, functionality, and a full
array of safety, comfort and convenience features. The crossover
features two engine options, an available nine-speed transmission, and
an all-wheel drive system with a disconnecting rear axle for improved
fuel efficiency. Loaded with up to 70 available advanced safety and
security features, the Fiat 500X is available in three trim models and a
variety of colors to offer the personalization options for which the
FIAT vehicles are known.

About the Contest

Jonesin’ for a Fiat 500X, which runs June 21 – Nov 21, 2016, will award
one Grand Prize winner in the U.S. or Canada a new 2017 Fiat 500X
Crossover, a year’s supply of Jones Soda and have his or her winning
photo featured on a production run of Jones Soda in 2017. Submitted
photos qualify for the Grand Prize and the chance at weekly prize packs
consisting of Jones Soda and FIAT merchandise. In addition to the photo
contest, Jones Soda and FIAT are excited to continue other successful
aspects of the campaign including:

  • FIAT Dealership Sampling program, which provides custom FIAT Brand
    Jones Soda to Fiat 500X purchasers
  • Co-Branded event activations
  • Social Media and online initiatives and giveaways

Further details on the contest (including the official rules) and other
events taking place can be found at www.Jonessoda.com
or fiatusa.com.

Fans of the FIAT brand can follow along in the brand’s summer fun on Facebook,
and Instagram (@fiatusa).

About the FIAT Brand

The FIAT brand stands for discovery through passionate self-expression.
That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a
small car that lives big. Italian at heart and rooted in a rich
heritage, the 500 is sold in more than 100 countries and is synonymous
with modern, simple design blending form, function, technology and a
pride of ownership that is genuine.

In North America, the Fiat 500 was introduced in March 2011 and was soon
followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth
and Abarth Cabrio, the fully electric Fiat 500e, the five-passenger Fiat
500L and the all-wheel-drive 500X crossover. The FIAT brand continues to
expand with the introduction of the Fiat 124 Spider, a revival of the
iconic roadster that combines Italian style, performance and engaging
driving dynamics. The all-new Fiat 124 Spider will arrive at FIAT
studios in summer 2016.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB:JSDA)
markets and distributes premium beverages under Jones® Soda,
Jones Zilch®, Jones Stripped™, and Lemoncocco™ brands and
sells through its distribution network in markets primarily across North
America. A leader in the premium soda category, Jones is known for its
variety of flavors featuring cane sugar as well as its innovative
labeling technique that incorporates always-changing photos sent in from
its consumers. Jones product lines are available through traditional
beverage retailers and non-traditional outlets. For more information,
please visit www.jonessoda.com
or www.myjones.com.


Jones Soda Co.
Andrew Baumann, 206-436-8711
FIAT Brand
Diane Morgan, 248-512-0023