84 Lumber Launches Next Phase of Targeted Recruitment Campaign

“Mars” Follows Their #1 Super Bowl Commercial, “The Journey”

EIGHTY FOUR, Pa.–(BUSINESS WIRE)–Coming off the award-winning Super Bowl commercial, “The
Journey
,” 84
Lumber
is making a much more direct call for new talent with their
next commercial,
launching today. If the Super Bowl was about telling the world who 84
Lumber is, the new commercial is about direct appeal to career
candidates who will become the company’s next generation of leaders.

Since the Super Bowl, 84 Lumber has hired more than 750 new employees
and seen a 191% increase in the number of individuals joining the 84
Lumber talent network (www.84Lumber.com/Careers).
However, due to the labor shortage across the building industry, the
company has maintained its focus on attracting, hiring, and retaining
top talent. While the company is looking primarily for management
trainees, they are also looking to fill roles as laborers, drivers,
sales reps, project managers, and installers. All of these roles are in
addition to the positions available at 84 Lumber headquarters in Eighty
Four, Pennsylvania.

“People like to talk about the housing market recovery, but what they
don’t talk about is the fact that the recovery isn’t happening as
quickly or as largely as it could be,” said 84 Lumber president and
owner Maggie Hardy Magerko. “It’s not a lack of demand – it’s a lack of
inventory. We need to build more homes at all price points, because
everyone deserves the American dream. But we can’t do it if we don’t
have the right people to do the work.”

“Mars” will air on FOX and the ESPN family of networks. This campaign
will be supported by a comprehensive digital strategy that includes
social media, paid search, digital video, native advertising, and
display ads. The target audience consists of people, of all ages, who
don’t follow the conventional path and problem solvers with the aptitude
and attitude for success.

While the campaign is certainly focused on driving applications, success
will be determined not by the number of applications received, but by
the quality of applicants, the people who are hired and the impact those
individuals have on 84 Lumber’s business.

“Society has deemed a four-year degree is the best path for everyone,
unfairly stigmatizing blue-collar careers. 84 Lumber wants to do their
part to end this skills gap and grow the trade industries again,” said
Rob Schapiro, chief creative officer at BRUNNER,
84 Lumber’s agency of record.

If you believe you or someone you know has ambition and a
roll-up-your-sleeves attitude, 84 Lumber may be the place for you. Apply
now at www.84Lumber.com/Careers.

About 84 Lumber

Founded in 1956, 84 Lumber Company is the nation’s leading privately
held supplier of building materials, manufactured components, and
industry-leading services for single- and multi-family residences and
commercial buildings. 84 Lumber operates more than 250 stores, component
manufacturing plants, custom door shops, custom millwork shops, and
engineered wood product (EWP) centers in 30 states, representing the top
130 markets in the country. 84 Lumber also offers professional
residential and commercial contractors turn-key installed services for a
variety of products including framing, insulation, siding, windows,
roofing, decking, and drywall. A certified women’s business enterprise
owned by Maggie Hardy Magerko, 84 Lumber was named as one of Forbes’
Best Midsize Employers in America 2016 and Forbes’ Largest Private
Companies in America 2016. For more information, please visit www.84lumber.com.

Contacts

84
Lumber

Thom Kuntz
Director of Merchandising
84Media@Brunnerworks.com