Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico, Enabling Clients and Partners to Better Reach and Engage the Rapidly Growing Latin American Audiences

Guía de Regalos

Mexico Activation and Extended Collaboration with 4INFO Meet
Increased Global Demand for Safe and Ethical People-Based Marketing
Solutions

CONWAY, Ark.–(BUSINESS WIRE)–Acxiom®
(Nasdaq: ACXM), the data foundation for the world’s best marketers,
today announced it has launched its InfoBase® consumer database and
AbiliTec® Identity Resolution offering in Mexico, enabling companies to
reach 78 million unique individuals, covering 84 percent of all adults.
Acxiom clients and partners can now access rich third-party, ethically
sourced and regionally compliant consumer insights across Mexico’s
online and offline ecosystems to better market their products and
services and to manage customer engagement strategies across today’s
vast and borderless digital landscape. When brands better understand
consumers’ needs and preferences, consumers are able to engage in more
meaningful ways with the brands they love.

In a highly fragmented data market, advertisers seek data capabilities
to facilitate more accurate and powerful identification, enrichment and
targeting of customers and prospects across Mexico. Acxiom’s InfoBase
for Mexico brings together many local market data sources to create the
richest third-party data asset available in the country and offers
unparalleled demographic information, geo-statistical data – like age,
property, affluence and education – and rich digital behavioral
segments. “We have decades of experience vetting and curating data for
the world’s largest brands,” said Marc Fanelli, GVP of global data and
analytics at Acxiom. “Our clients are excited Acxiom can now deliver
those deep consumer insights in Mexico.”

Acxiom’s AbiliTec for Mexico provides clients a new solution that helps
accurately identify people across the region using an identity graph
that brings together multiple local market sources to create the
richest, most comprehensive consumer recognition asset available,
providing insights that allow marketers to create better customer
experiences. With data ethically obtained and compliant with local and
national laws, Acxiom’s broad identity and consumer insight capabilities
offer the ability to cleanse, correct, identify and complete customer
data, making it ready for activation across channels. Identity is
foundational to omnichannel engagement with people, and this enhanced
offering provides concrete benefits for any company doing business in
Mexico and is the first step to better connecting with their global
audience.

As part of this launch, Acxiom has expanded its partnership with 4INFO,
which has built a mobile-first, cross-screen marketing technology
platform that enables brands to accurately target consumers with
incredible precision. Acxiom taps 4INFO’s proprietary, patented device
matching technology to deterministically map people to a persistent ID
that acts as connective tissue for people to their devices and data for
audience activation in Mexico. This unique and differentiated solution
leverages the proven capabilities of both Acxiom and 4INFO to create a
powerful digital activation solution that enables measurement, with the
ability to marry offline transaction data with online behavior to more
accurately match target audiences.

“With ad spend in Mexico projected to grow to $6.17 billion by 2020, the
AbiliTec and InfoBase Mexico launch and expanded partnership with 4INFO
provide global marketers unmatched access to this rapidly expanding
market,” said Rick Erwin, president of Acxiom’s Audience Solutions
Division. “As the digital ecosystem crosses borders, more of Acxiom’s
clients and partners need data and identity solutions to drive their
global people-based marketing strategies, and this launch and
collaboration is a strong example of Acxiom’s commitment to making that
so much easier.”

This expansion into Mexico by Acxiom and 4INFO is the second of several
planned partnership expansions in Latin America that enable
comprehensive capabilities in people-based marketing. Further, the
technology supports numerous verticals that are important to today’s
multinational brand marketers, media buying agencies and media,
including financial services, automotive and technology.

“By collaborating with Acxiom, we can bring our unique technology into
the international market and deterministically map people to their
devices and households for a wider audience reach,” says Tim Jenkins,
CEO of 4INFO. “The expansion of our partnership into Mexico will help
global marketers execute even more successful campaigns. In digitally
mapping consumers to their mobile and other digital devices for the
first time in this lucrative, mobile-savvy region, we combine online and
offline data and utilize privacy-compliant linking.”

Acxiom’s best-in-class ethical data use methodology is designed to
ensure adherence to data protection rules as well as cross-border
requirements while delivering a true borderless experience to clients.
By providing partners with important background on data privacy laws and
regulations as well as cultural acceptance of targeted marketing, Acxiom
helps clients navigate the depth and breadth of data that can be used in
Mexico. It also provides an easy, centralized approach for curation,
identity management and activation of data.

About Acxiom

Acxiom provides the data foundation for the world’s best marketers. We
enable people-based marketing everywhere through a simple, open approach
to connecting systems and data that drives seamless customer experiences
and higher ROI. A leader in identity and ethical
data use
for more than 48 years, Acxiom helps thousands of clients
and partners around the globe work together to create a world where all
marketing is relevant. Acxiom is a registered trademark of Acxiom
Corporation. For more information, visit Acxiom.com.

About 4INFO

4INFO is a leading identity and cross-screen advertising tech company.
Born in mobile, 4INFO’s platform features the patented Bullseye ID®
a persistent match key that maps all connected devices in a household to
valuable consumer data for marketing insights, targeting and
measurement. With unprecedented accuracy, reach and scale, 4INFO’s
platform has been proven effective by more than 350 independent
measurement studies. Hundreds of brands have relied on 4INFO, including
eight of the top 10 CPG companies, six of the 10 largest retailers,
seven of the top 10 financial services companies, the five largest auto
manufacturers and six of the top 10 pharmaceutical companies. 4INFO is
headquartered in San Mateo, Calif., with offices in New York, Los
Angeles, Chicago and Detroit. For more, visit https://www.4info.com/.

Contacts

Havas Formula for Acxiom
Alison Flood
619-234-0345
acxiom@havasformula.com