SAN FRANCISCO–(BUSINESS WIRE)–Adadyn,
a global self-service performance advertising platform, will showcase
new features geared exclusively for travel marketers during the upcoming EyeforTravel
San Francisco Summit 2016, March 14-15 at Hotel Nikko San Francisco
The first self-service programmatic platform of its kind, Adadyn gives
digital marketers of all sizes the tools to quickly and affordably
create, fund and launch prospecting, retargeting and dynamic creative
campaigns. The new features being showcased for travel marketers include:
Travel Sub-Categories – Support for more granular travel
business verticals, including airlines, hotels and car rentals.
Dynamic Offers – Option to use custom banner formats designed
to algorithmically show offers that resonate best with potential
Travel Feeds – Easily set up, launch and manage dynamic ads
with product feeds using Google and Criteo formats.
Audience Segments – Generate custom audience segments based on
simple URL patterns.
Retargeting – Reconnect with travelers based on what they last
searched for and the properties they most recently visited.
Advanced Conversion Tracking – Attribute relevant conversions
to the campaign and exclude consumers from seeing your ads again after
they have completed a booking.
“Our focus on delivering features tailored to the needs of travel
marketers has been well received by the industry and we’re proud to
count major hotels, airlines, OTAs, cruise lines and tour operators
among our clients,” said Raj
Beri, COO of Adadyn and former senior executive at Travelocity.
For more details about how Adadyn’s self-service platform can benefit
your next travel marketing campaign download the Personalizing
for Programmatic white paper or simply open an account at http://platform.adadyn.com.
Adadyn removes the barriers to entry for accessing the world’s most
sophisticated advertising technologies, making it simple and affordable
for marketers and agencies of all sizes to get started without up-front
fees or minimum spend requirements. By unifying media buying,
prospecting, retargeting and audience management into one easy-to-use
self-service platform, now anyone can launch a display advertising
campaign with the performance of the largest advertising providers. With
offices in California, New York, India and Singapore, Adadyn offers
responsive customer support and global reach. For more information,
visit www.adadyn.com or
follow @adadyn on
Hotwire PR on behalf of Adadyn