ADDING MULTIMEDIA Home Design Expert Jonathan Scott Joins Swiffer and Mr. Clean to Celebrate Movers and the Clean Slate that Comes with a New Home

Jonathan also divulges his No. 1 tip for making a house a home

CINCINNATI–(BUSINESS WIRE)–The best part of moving is getting a clean slate. Whether moving into
your first home or your dream home, Swiffer and Mr. Clean want to help
movers celebrate their fresh starts – because there’s something exciting
about making your new house a home. With Swiffer and Mr. Clean, it’s
easy for movers to maintain that fresh clean and keep their home looking
like new.

In fact, home design expert and “Property Brother” Jonathan Scott says
that cleaning is the very first step to making a house a home. And,
according to the latest Swiffer Cleaning Index, 70 percent of Americans
say it’s important to be able to maintain the “clean slate” that comes
with moving to a new home1. That’s why Jonathan’s partnered
with Swiffer and Mr. Clean to share with movers his advice on how to
maintain a clean slate.

“I’ve never heard a client say, ‘When I move into a new home, I want it
to feel like a grimy bathroom.’ They always want it to sparkle,” said
Scott. “That’s why my No. 1 step to making a house a home is getting a
clean slate. But then how do you keep things looking like new?
For me, it’s by keeping products like Swiffer WetJet and Mr. Clean Magic
Eraser nearby,” said Jonathan.

To announce this partnership, Jonathan hosted a “Clean Slate” workshop
today in NYC where he debuted his brand-new video entitled, “Jonathan
Scott’s 5 Tips for a Clean Slate When Moving Into a New House
These tips are great for those who have recently moved or those looking
to maintain that clean slate appearance in their home. In the video,
Jonathan demonstrates some of his favorite Clean Slate tips using his
trademark humor.

Jonathan enthusiastically demonstrated a few other tried-and-true tips
at the event, including:

  • Out of Sight, Out of Mind: Maintaining a
    clean home is all about developing good habits. Make a point to clean
    up any messes as soon as they happen, even if you’re pressed for time.
    Keeping your all-in-one cleaning supplies nearby will make all the
    difference. Use a self-adhesive hook to hang your Swiffer WetJet in a
    hallway or bathroom closet so you can quickly break up and dissolve
    tough messes. And for everyday spills, store a Mr. Clean Magic Eraser
    under your sink or in a pretty soap dish on the countertop for easy
  • Kitchen Catastrophes: Finding the perfect
    spot for everything in your kitchen takes time. Don’t be afraid to
    rearrange cabinets and drawers as you start to get used to your new
    space. And don’t worry about any spills that happen in the process.
    Swiffer WetJet can handle the sticky messes on the floor. And for
    messes inside your cabinets (think leaky maple syrup!), grab a Magic
    Eraser Extra Power to easily wipe them away.
  • No Shoes, No Problem: Between the movers,
    the kids, and the dogs, your floor is going to take a beating on
    move-in day. Don’t stress, because Swiffer WetJet traps and locks dirt
    so it doesn’t get pushed around, giving your floors a powerful clean.
    After the chaos subsides, put a few pairs of shoes in a decorative
    basket by your front door so everyone remembers to take theirs off
    before touring your new home.

For more information and to learn more about the Swiffer family of
products, visit
For more information and to learn more about the Mr. Clean family of
products, visit


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1 Methodological Notes: The Swiffer Cleaning Index
Survey was conducted by Wakefield Research (
among 1,000 U.S. adults ages 18+, plus oversample up to 1,000 parents
with children in the home, between October 7th and October 20th, 2015,
using an email invitation and an online survey. Quotas have been set to
ensure reliable and accurate representation of the U.S. adult population.


Procter & Gamble
Julia LaFeldt, 513-983-2663
Jamie Lorenz, 212-613-4950