ADDING MULTIMEDIA MVI Marketing Teams Up with Cint AB to Obtain Powerful Online Ad Tracking Capabilities

LOS ANGELES–(BUSINESS WIRE)–MVI Marketing Ltd. has established a strategic partnership with Cint
AB to leverage Cint’s technology for obtaining consumer insights,
demographic and unique data points for its Millennial
Discretionary Spend Research Report
. MVI’s subscription
based syndicated research report, which is accessible via a web-based
portal, provides MVI’s active clients in the luxury goods sector,
including the engagement ring market, with a deep dive into current
market trends.


Taking full advantage of Cint’s latest SaaS offering Cint
Connect
,
a real-time insights tool that offers a self-serve
ecosystem for audience and ad effectiveness measurement, MVI is
now able to capture 100+ demographic and pre-profiled data points among
each of the 19 million audience members hosted in Cint’s platform
as they view an online ad tagged for tracking via Cint’s
technology. MVI now has the ability to track and share data on
brand preference, age, gender, geographic location, household income,
education level, in addition to several other data points per impression
on digital ads targeted for tracking, providing MVI with unique
data points unavailable from any other resource or technology.

In addition, MVI has tapped into Cint’s insight exchange
platform to reach MVI’s niche target audiences (professional
millennials, those soon to be engaged/recently engaged and luxury brand
purchasers) for their research efforts. Via this partnership, MVI
will now have much quicker access to profiled research respondents for
their regular omnibus and quantitative research studies.

Over the next few months MVI and Cint plan to work to
programmatically automate their technologies via API.

MVI Marketing Ltd. is THE Marketing Intelligence Company for the
gem, jewelry and watch industries worldwide providing market
intelligence, strategic direction, and research about the industries. MVI
is also the leading provider of jewelry and watch consumer
research answering questions concerning brand purchase desirability.
Learn more at www.mvimarketing.com.

Cint is a software company developing technology to innovate the
way insights are gathered. Cint specializes in SaaS solutions
offering efficient, user-friendly tools to access online consumer
panels, as well as panel management software. Cint’s exchange
platform, a fully transparent insight marketplace, brings together
questions and answers from all around the world.

Reach over 19 million people in 70+ countries, all sourced via 1,500+
different panels owned by publishers, local media outlets, market
research agencies and non-profits.

Headquartered in Stockholm, Sweden, Cint has offices in EMEA,
North America and Asia-Pacific.

Learn more at www.cint.com.

Contacts

MVI Marketing Ltd.
Liz Chatelain
elchat@mvimarketing.com