ADDING MULTIMEDIA Secret Mean Stinks Announces Its First-Ever Nice Scholarship, Rewarding Girls for Spreading Nice and Bringing an End to Girl-to-Girl Bullying

Scholarships of $10,000 Will Be Awarded to Three Girls Based on Their
Plans to Bring an End to Bullying

CINCINNATI–(BUSINESS WIRE)–In honor of October’s National Bullying Prevention Month, Secret Mean
Stinks is announcing the brand’s first-ever Nice Scholarship to
celebrate the students who stand up to girl-to-girl bullying through the
nice words and actions they share every day. The Nice Scholarship will
award three students $10,000 each toward their college education in
continued support of their efforts to make the world a nicer, bully-free

To enter, students are asked to visit
and share how they will bring an end to bullying once and for all while
living the Mean Stinks mantra of spreading nice to make a positive
impact on those around them. Students must be 17 or older to enter, and
winners will be chosen by a panel of sponsor-selected judges based on
the following judging criteria:

  • Purpose and Support: Exhibits a good understanding of the
    issues of girl-to-girl bullying and supports it with examples that
    he/she has witnessed or endured personally (25%)
  • Organization and Logic of Idea: Develops a sound plan to end
    girl-to-girl bullying in his/her community or school; this can be
    something he/she has already executed or a plan he/she will execute in
    the future (45%)
  • Leadership and Results: Articulates ways in which his/her plan
    has impacted his/her community. If the plan hasn’t been executed yet,
    describes ways that he/she will measure success (20%)
  • Grammar and Spelling (10%)

Submissions will be accepted today through Dec. 14 and the winners will
be announced and recognized for their efforts at the start of 2016 on and via Secret Mean Stinks’ social platforms.

The scholarship announcement directly follows this year’s #ChainOfNice
movement led by Secret Mean Stinks in partnership with Teen Vogue,
where girls are asked to take a pledge against bullying by joining the
#ChainOfNice, and then nominating their friends to do the same. To date,
hundreds of girls have taken the pledge and joined Secret Mean Stinks in
its mission to bring an end to bullying.

“Since 2011, Secret Mean Stinks has been dedicated to providing young
women tools, resources and confidence to take a proactive role in
bringing an end to mean behavior,” said Karen Schwartz, Brand Manager,
Secret. “No matter the task – whether it be painting a pinky blue to
show solidarity for the cause or joining thousands of other students
during last year’s Biggest. Assembly. Ever., these young women have
always risen to the task and made the cause their own. We’re thrilled to
now be able to reward them for their efforts with our first-ever Nice

Additionally, on Oct. 16 Mean Stinks will have the first anti-bullying
geofilter campaign targeted specifically at high schools across the U.S.
in order to raise anti-bullying awareness and further spread the message
that “Mean Stinks.”

“Through our geofilters product, we have the ability to bring the Mean
Stinks message to high schools across the country in a natural and fun
way that the students can engage with,” said Jill Hazelbaker, VP of
Communications and Public Policy at Snapchat. “We’re embracing this
opportunity to take a stand against bullying on our platform and beyond.”

For more information on the Nice Scholarship or Mean Stinks, please
or follow @MeanStinks on Twitter or Instagram.
For Nice Scholarship rules and regulations please visit

About Secret Deodorant’s Mean Stinks Movement

Secret Deodorant began its commitment to bringing an end to girl-to-girl
bullying by launching the Mean Stinks movement in 2011. The program
encourages girls to take a proactive role in standing up to bullying,
inspiring girls to “Gang Up for Good” by creating 1.3 million acts of
“good” in the first year. As the program expanded, thousands of girls
across the country took “blue pinky swears” as a visual reminder to keep
it a “drama free school year.” For more information about Mean Stinks,
including the various ways girls and schools can get involved, join the
conversation on Twitter or Instagram with @MeanStinks.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit for
the latest news and information about P&G and its brands.


Marina Maher Communications
Jen Zink, 212-485-1694

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