AIDS Healthcare Foundation has unveiled its new billboard campaign,
“Get Tested And Chill,” which will appear around Los Angeles this week.
The campaign encourages sexually active young people to participate in
regular STD screenings.
LOS ANGELES–(BUSINESS WIRE)–AIDS
Healthcare Foundation, the largest global HIV/AIDS organization,
released its latest billboard campaign in Los Angeles this week. The
billboard slogan, “Get Tested and Chill,” parodies the widespread meme “Netflix+and+Chill&index=2&md5=5211f9bc0ba7996ad937c0e9f15c2fe0″ rel=”nofollow”>Netflix
and Chill,” a slang term referring to the invitation to watch
Netflix together as a euphemism for sex. With reported cases of STDs on
the rise, the eye-catching advertisement conveys a critical message
to sexually active young people to protect their health by participating
in regular STD screenings.
“AHF’s new billboard campaign will definitely turn the heads of everyone
familiar with the infamous ‘Netflix and Chill’ meme,” said Jason
Farmer, Senior Director of Creative at AIDS Healthcare Foundation.
“We hope it will alert sexually active young people to the importance of
getting tested for possible infections.”
According to the CDC, youth between 15-24 years old account for half
of the 20 million new sexually transmitted infections each year in the
U.S., though they make up just over one fourth of the sexually active
population. Most reported infections of chlamydia and gonorrhea occur
among the same age group. Among gay and bisexual men, rates of syphilis
are increasing at an alarming rate (15.1
percent in 2014), which also places those infected at risk for
acquiring or transmitting HIV. In California, the rate of syphilis (13.2
per 100,000) exceeds the national average (10.3 per 100,000). CDC
recommends routine screening for common STDs among sexually active
adolescents, including HIV, for those at risk.
AHF’s Wellness Centers provide free testing for sexually transmitted
diseases, including chlamydia, gonorrhea, syphilis, and HIV. To find the
nearest location for STD screening and treatment, visit http://www.freestdcheck.org.
AIDS Healthcare Foundation (AHF), the largest global AIDS
organization, currently provides medical care and/or services to over
594,000 individuals in 35 countries worldwide in the US, Africa, Latin
America/Caribbean, the Asia/Pacific Region and Eastern Europe. To learn
more about AHF, please visit our website: www.aidshealth.org,
find us on Facebook: www.facebook.com/aidshealth
and follow us on Twitter: @aidshealthcare
and Instagram: @aidshealthcare
Ged Kenslea, +1 323-308-1833 (work) or +1 323-791-5526
Senior Director, Communications
Burbank, +1 323-208-1505 (mobile)
Manager of Sales & Marketing