, a Free Community Funding Platform for Memorial Funds Launches

Website Sponsored by Legal & General America Charges No
Administrative Fees and Focuses Solely on Supporting Families after a
Loss of a Loved One

FREDERICK, Md.–(BUSINESS WIRE)–In an effort to disrupt the crowdfunding space for social good, U.S.
insurance group Legal & General America today launched
Unlike other crowdfunding sites, will never keep any
portion of contributions and is focused exclusively on memorial funds,
designed to help families through the financial struggles that often
arise after the loss of a loved one. According to the 2016
Insurance Barometer Study
, one in three households would have
immediate trouble paying living expenses given the loss of the primary
wage earner.

In far too many situations, surviving family and friends find out too
late that a plan isn’t in place to cover funeral and burial services,
medical bills, and monthly expenses such as mortgages or rent, car
payments, child care, and school or college tuition. Memorial funds can
help bridge short-term financial crises and meet surviving family
members where they are, when they need it most.

“There is no greater loss than that of a loved one, and at Legal &
General America, we believe everyone deserves a little help when tragedy
strikes,” said Jim Galli, executive vice president, business strategy
and innovation, Legal & General America. “We launched
with a strong conviction that memorial funds should never be a source of
profit or vehicle for others to take advantage of grieving families.
That belief fuels our promise: we will never keep any portion of

How It Works

Visitors can set
up a memorial fund
on by following four simple steps:

  1. Sign up using your Facebook account or email address.
  2. Provide some important details about your loved one.
  3. Link a PayPal account to receive funds throughout your 60-day
    campaign. Contributions will go directly to the intended recipient’s
    PayPal account.
  4. Share your memorial fund – each is assigned a unique URL – and raise
    contributions from your friends, family and community. Contributions
    can be easily made by credit/debit card or PayPal account.

Setting up a memorial fund is free and will never charge
administrative fees. The only cost is a required PayPal transaction fee
of 2.9% when a recipient withdraws funds, and a $0.30 fee per

About is an online community designed to help families through
the financial struggles that often arise after the loss of a loved one
and is a project of Legal & General America. Sponsored by a company with
more than 65 years of security the financial futures of families, the
community funding platform gives supporters a trusted path to lend a
hand and a promise to never keep a cent of any dollar raised for its
own. To learn more, visit,
or follow us on Twitter,
and Instagram.

About Legal & General America

Legal & General America (LGA) is part of the worldwide Legal & General
Group. For over 65 years, the Legal & General America companies have
been in the business of providing financial protection through life
insurance for American families. The Legal & General America companies
are Banner Life Insurance Company and its subsidiary William Penn Life
Insurance Company of New York. With more than $50 billion in new
coverage issued in 2015, LGA is ranked in the top ten of U.S. life
insurers and ended 2015 with in excess of $658 billion of coverage in
force with almost 1.2 million U.S. customers.1 LGA shares
Legal & General’s independent financial strength ratings: A+ Superior
from A. M. Best and AA- Very Strong from Standard and Poor’s and Fitch.
In February 2017, LGA launched,
a new community funding platform focused exclusively on memorial funds.
To learn more, visit

1 Year-end 2015 LIMRA study; rankings based on survey
participants. Customer count as of year end 2015.


Legal & General America (LGA)
Anna Sczepanski,