Amazing Grass Debuts Two New Organic Superfood Bars and Fresh Brand Look

Leader in Plant-Based Nutrition Introduces New Organic Green
Superfood Bar in Dark Chocolate & Sea Salt and Organic Protein Superfood
Bar in Chocolate Almond Butter

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–#amazinggrassAmazing
™, the nation’s leading brand of plant-based, whole-food
powdered supplements and nutrition bars, today unveiled two new Organic
Superfood Bars: Organic
Green Superfood Dark Chocolate & Sea Salt
, and Organic
Protein Superfood Chocolate Almond Butter
. As the #1 green-based
nutrition bar on the market, Amazing Grass’ new launch includes a clean
new look for its entire portfolio of Organic Superfood Bars. Now split
into three categories the line features: Organic Green Superfood Whole
Food Nutrition Bars; Organic Green Superfood Whole Fruit, Nut and Seed
Bars; and Organic Protein Superfood Plant-Based Protein Bars. The new
innovations and fresh packaging will start hitting shelves nationally
this summer.

The new packaging for Amazing Grass’ Organic Superfood Bars highlights
the high-quality, whole-food ingredients packed inside each bar.
Inspired by Amazing Grass’ authentic farm-to-home promise, the modern
design showcases images of the real, nutrient-dense ingredients,
including alkalizing greens, vibrant fruits and veggies, nuts and more
that are crafted into each delicious recipe. All bars also feature
improved nutrition, taste and texture, for the best green nutrition bar
experience yet.

“Our new Organic Superfood Bars combine the convenience of an easy,
on-the-go snack with the nutrient-dense power of seven alkalizing
greens, protein and fiber in one delicious little package,” said Todd
Habermehl, co-founder of Amazing Grass. “We know our fans will love our
new chocolate options, and our inviting new look will bring newcomers to
the category. Designed with the busy consumer in mind, our new Organic
Superfood Bars provide an easy way for people to eat the recommend daily
servings of fruits and vegetables in delicious flavors everyone loves.”

Like all Amazing Grass Organic Superfood Bars, new Organic Green
Superfood Dark Chocolate & Sea Salt, and Organic Protein Superfood
Chocolate Almond Butter are plant-based, USDA Organic, Non-GMO,
gluten-free (except for Chocolate Chip Coconut), vegan and dairy free.
Plus, the two Organic Protein Superfood Bars provide 12g of plant-based
protein. Suggested retail price is $2.99-$3.29 for a single bar. Product
details include:

  • Organic Green Superfood Dark Chocolate + Sea Salt – a decadent
    blend of dark chocolate, sea salt crystals and tart cranberries plus
    crunchy whole peanuts, almonds, sunflower and pumpkin seeds.
  • Organic Protein Superfood Chocolate Almond Butter – a creamy
    blend of almond butter and 100 percent plant-based protein enrobed
    with chocolate providing 12g of protein per bar.

The full Amazing Grass Organic Superfood Bar portfolio now consists of
six crowd-pleasing options across three categories:

  • Organic Green Superfood Whole Food Nutrition Bars – chewy
    date-based bars with nutritious greens, fruits and veggies. Includes
    7g of fiber and 6g of protein.

    • Available in: Original and Chocolate Chip Coconut
  • Organic Green Superfood Whole Fruit, Nut and Seed Bars
    crunchy fruit, nut and seed bars plus greens and veggies. Includes 6g
    of protein and 3g of fiber.

    • Available in: Sweet & Savory and (New) Dark Chocolate & Sea Salt
  • Organic Protein Superfood Plant-Based Protein Bars chocolate
    enrobed plant-based protein bars plus greens, fruits and veggies.
    Packed with 12g of protein from organic pea and brown rice protein.

    • Available in: Chocolate Peanut Butter and (New) Chocolate Almond

Amazing Grass products are available nationwide at major natural food
retailers, including Whole Foods Market, Vitamin Shoppe, GNC, Sprouts,
and online at, and more. For more
information on Amazing Grass, its line of plant-based, whole food
powders and nutrition bars, please visit

About Amazing Grass

Amazing Grass was created in 2002 to help people connect health,
nutrition and the environment to lead more active lives through organic,
plant-based nutrition. For more than 50 years, its family farm in Kansas
has perfected the growing, harvesting and dehydration of organic greens
to ensure optimal nutrition. Today, the brand thoughtfully combines its
alkalizing greens with the highest quality plant-based ingredients and
superfoods sustainably sourced from around the world. All Amazing Grass
products are plant-based, Non-GMO, and made with real, whole-food
ingredients. Amazing Grass is designed for people who conveniently want
to get the recommended daily servings of fruits and vegetables, cleanse
and detoxify, have digestive issues, and/or are vegan or consuming a
vegetarian diet. Follow Amazing Grass via Facebook,
and Pinterest.


Rachel Kay Public Relations
Amy Checho, 858-888-0148