Commences the Holiday Cheer with 2015 Holiday Toy List

Choose from more than a thousand gifts for kids, hand-picked by
Amazon toy experts

Enjoy daily deals on Holiday Toy List products, including items from
top brands such as Disney, Fisher-Price, Green Toys, Hasbro, LeapFrog,
Mattel, Nickelodeon, and Star Wars

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN) – today announced its 2015 Holiday Toy List (,
a curated list of more than a thousand of the hottest products for kids
of all ages and interests. Amazon toy buyers and editors searched far
and wide to produce this robust selection of gifts, which includes
everything from the most popular items to unique specialty toys. In
addition to highlighting Mom Picks and Kid Picks, the Holiday Toy List
also features new trend-focused categories – STEM, Movie Favorites,
Retro, and Toys That Go.

STEM toys such as the Meccano
MeccaNoid G15 KS
and Thames
& Kosmos Remote-Control Machines: Space Explorers Science Kit

continue to grow in popularity as they are introduced to customers
through the STEM
Toys & Games Store
. There is also a lot of buzz around Star
this year, with the Star
Wars Legendary Jedi Master Yoda
and Play-Doh
Star Wars Millennium Falcon already big hits with customers.
Dinosaur toys are on everyone’s list thanks to Jurassic World and
the upcoming Good Dinosaur movie, including the Playskool
Heroes Jurassic World Dino Tracker
and WowWee
MiP Robot Miposaur
. Even with all of the innovative toys available
today, retro products like the Spirograph
Deluxe Design Set
and Radio
Flyer Deluxe Steer and Stroll Trike
are as hot as ever.

“We are super excited about the products featured on our Holiday Toy
List this year, from popular STEM toys that educate and inspire the
young scientist to our favorite movie characters that ignite the
imagination in your aspiring actor or author,” said Eva Lorenz, Category
Leader of Toys & Games for “The Holiday Toy List, which now
features Amazon Wish List functionality and even more editorial content,
makes shopping easier for parents and gift-givers so they can spend more
time with their loved ones during the busy holiday season.”

Amazon is offering daily deals on Holiday Toy List products this year,
including items from top brands such as Disney, Fisher-Price, Green
Toys, Hasbro, LeapFrog, Mattel, Nickelodeon, and Star Wars. This year,
customers can also create Amazon Wish Lists for sharing with family and
friends, add products to existing Wish Lists, or add products directly
to their cart – all while shopping the Amazon Holiday Toy List. In
addition, customers can shop the full Holiday Toy List using intuitive
search filters like brand, age, price range, and discount, to find
exactly what they are looking for.

Some of the anticipated best-selling toys and games for this holiday
season include:

Customers can also discover toys available exclusively from Amazon on
the Holiday Toy List, including:

Customers who shop the Holiday Toy List will find the same tools and
helpful information they have come to know and love from Amazon,
including fast and free shipping options – unlimited Free Two-Day
Shipping with Amazon
and Prime
Free Same-Day Delivery
in 14 metro areas – millions of helpful
customer reviews, best-sellers, and personalized product
recommendations. For more information on the 2015 Holiday Toy List,
please visit

Photos Available:

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guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
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Contacts, Inc.
Media Hotline: 206-266-7180