Amazon Fire TV Selection Continues to Grow—More than 1,000 Channels, Apps, and Games Added Since September

New services launched this week include NBC, NBC Sports, Watch HGTV,
Watch Food Network, Watch Travel Channel, Fox Now, and more

Amazon Fire TV continues to have the largest app, channel, and game
selection of any streaming media player

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today announced that the Fire TV device family has
added over 1,000 new apps, channels, and games since September,
including new channels such as NBC, NBC Sports, Watch HGTV, Watch Food
Network, Watch Travel Channel, Fox Now, NPR One, GoPro, and more. Amazon
Fire TV devices now have over 4,000 channels, apps, and games—the
largest selection of any streaming media player.

In addition to great new entertainment channels, Amazon Fire TV has also
added popular new games such as Shovel Knight, Telltale’s Minecraft:
Story Mode, Dark Echo, and Olli Olli 2. To take advantage of these great
new games, and other favorites such as Final Fantasy III, IV, V, and VI,
and Star Wars: Knights of the Old Republic on Amazon Fire TV devices,
customers can get the new Fire TV Gaming Edition this week for $114.99
(regularly $139.99). Learn more about the Fire TV Gaming Edition at www.amazon.com/fire-tv-gaming-edition.

“We’re thrilled to bring these popular new channels, apps, and games to
Fire TV customers,” said Steve Rabuchin, Vice President, Amazon
Appstore. “We are excited that Fire TV has become the #1 streaming media
player in the US, and customers are loving their new Fire TV devices.
Because of this positive customer response, developers continue to bring
great apps to the platform, with app selection increasing by more than
1,000 channels, apps, and games since September.”

Here’s what developers are saying about Amazon Fire TV:

“Amazon Fire TV is an incredibly fast growing platform and we are
thrilled to make Watch HGTV, Watch Food Network, and Watch Travel
Channel available to Amazon Fire TV and Fire TV Stick customers,” said
Henry Ahn, President of Content Distribution & Marketing, Scripps
Networks Interactive. “We see a great opportunity to provide the highly
engaged Amazon customers with some of their most loved channels.”

“The NBC and NBC Sports Live Extra apps offer audiences some of the best
shows and live sports and we’re happy to make them available to
customers of Amazon Fire TV devices. This relationship with Amazon will
further drive fan engagement with NBC and NBCSN’s deep lineup of premier
programming,” stated Alison Moore, GM and EVP, TV Everywhere,
NBCUniversal.

“We are always seeking new ways to deliver GoPro content to our diverse
audience, from the sports enthusiast to the animal lover to the family
vacationer. Since Amazon customers are some of the most engaged users in
the world, we are thrilled to bring the GoPro Channel directly to them
on Amazon devices,” said Jon Cohen, director, distribution at GoPro.
“The GoPro experience on Amazon Fire TV makes it simple for users to
watch GoPro originally-produced and “best of” user-generated content,
and also learn about which capture devices, mounts and accessories were
used to shoot the awesome footage. We are thrilled the GoPro Channel is
available to Amazon Fire TV customers.”

From July through October (the last month for which there is data),
Amazon Fire TV is the #1 streaming media player in the US across all
retailers with Black Friday weekend sales on Amazon up more than 6x year
over year. Last year, Amazon introduced the first Amazon Fire TV,
combining voice search that actually works, fast and powerful
performance, and an open ecosystem to deliver the easiest way to watch
Netflix, Amazon Video, HBO NOW, Hulu, WatchESPN, and more on your
big-screen TV. This fall Amazon launched the next generation of Fire TV
devices—the new Amazon Fire TV with support for 4K Ultra HD, and the new
Fire TV Stick with Voice Remote—both of which include Alexa voice
support.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr