American Eagle Outfitters and Rock the Vote Launch New Collection

Actress Madison Pettis Will Be the Face of the New 2016
Election-Themed Collection

WASHINGTON–(BUSINESS WIRE)–Starting today, American Eagle Outfitters customers will be able to
showcase their enthusiasm and engagement in the 2016 election with a new
collection produced in partnership with Rock the Vote, the largest
nonpartisan, nonprofit organization in the country working to build the
political strength of young people. The collection of men’s and women’s
Rock the Vote t-shirts will be sold exclusively at American Eagle
Outfitters stores nationwide and online at
with 100% of sales going to Rock the Vote’s efforts to register and turn
out young voters. American Eagle Outfitters will also begin offering
sales associates and customers the opportunity to register to vote
through a custom Rock the Vote online voter registration tool.

Actress Madison Pettis, best known for her roles as Sophie
Martinez on the comedy series Cory in the House and as Peyton
Kelly in the 2007 film The Game Plan, will serve as the face of
the new American Eagle Outfitters/Rock the Vote collection. Pettis
turned 18 and registered to vote on July 22, 2016, and she will cast her
first ballot as a young voter this November.

“I’m proud to be a newly registered voter, so I’m excited for this
opportunity to work with American Eagle Outfitters and Rock the Vote to
motivate and inspire Millennials like me to get involved and make sure
our voices are heard this November,” said Madison Pettis. “This is such
an important election with so much at stake—issues that affect our daily
lives right now—and also our future. We can’t afford to sit this one
out. If we all come together and use the power of our vote, we have the
ability to determine our own futures.”

For 25 years, Rock the Vote has been at the forefront of helping to
register and turn out young voters. Now the organization has launched a
multimillion-dollar national campaign called Truth to Power to engage
and mobilize Millennials across the country in the 2016 election.
Working with nonprofit and corporate partners like American Eagle
Outfitters, Rock the Vote aims to register two million new voters before
Election Day on November 8th and to help drive Millennial
turnout in key swing states.

“As the largest and most diverse generation in American history,
Millennials have the opportunity to be a decisive voice in November, and
we are so excited to team up with American Eagle Outfitters to help
empower young voters across the country to speak truth to power and make
our voices — and our votes — heard,” said Rock the Vote President
Carolyn DeWitt.

American Eagle Outfitters recently launched its #WeAllCan fall campaign
featuring a cast of diverse young talent with strong, affirmative voices
and distinct, personal styles to celebrate young American Millennials
and their need to express their individuality and be heard. The American
Eagle Outfitters/Rock the Vote collection of men’s and women’s t-shirts
will be part of this campaign and the brand’s larger fall 2016 line.

“A partnership with Rock the Vote is natural for American Eagle and our
#WeAllCan campaign, underscoring our commitment to inspiring and
empowering our customers,” said Chad Kessler, American Eagle Outfitters
Global Brand President. “We are proud to have a role in helping the next
generation of voters voice their opinions and shape our future.”

The collection will be available nationwide until October 13.

About Rock the Vote:

Rock the Vote is the largest nonpartisan, nonprofit organization in the
country driving the youth vote to the polls. Since 1990, Rock the Vote
has fused pop culture, music, art and technology to fulfill its mission
of building long-term youth political power. During the past six
Presidential elections, Rock the Vote ran the largest voter registration
drives for young people and has partnered with more than 25,000 partners
through its online, multi-lingual voter registration tool. Rock the Vote
is dedicated to mobilizing the vote, protecting voting rights and
advocating for an electoral process and voting system that works for the
Millennial generation, America’s largest and most diverse population in
history. To get Rock the Vote updates on upcoming events, election
reminders and candidate, visit Engage on social media,
by following Rock the Vote on Facebook, Twitter and Instagram at

About American Eagle Outfitters, Inc:

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company
operates more than 1,000 stores in the United States, Canada, Mexico,
China, Hong Kong and the United Kingdom, and ships to 81 countries
worldwide through its websites. American Eagle Outfitters and Aerie
merchandise also is available at 101 international stores operated by
licensees in 17 countries. For more information, please visit


Rock the Vote:
Silvie Snow-Thomas,
Helga Ying,