Annual Category Management Conference to be held September 12-14th at The Mirage in Las Vegas

Professionals Involved in Category Management Gather to Collaborate,
Network, Learn and Grow

MINNEAPOLIS–(BUSINESS WIRE)–The 2016 Category Management Conference will be held at The Mirage in
Las Vegas, NV, September 12-14th, 2016. Retailers,
manufacturers, industry thought leaders and category management solution
providers convene annually at the Category Management Conference to
collaborate, network, learn and grow. Organized and presented by the
Category Management Association, the conference hosts a blend of keynote
speakers, case studies presented by retailers and manufacturers, panel
discussions, networking, solution provider demonstrations and fun. This
year’s conference unveils a new speed-networking event, Best Practices
Awards and CatMan 2.0™.

The retail landscape has changed dramatically since the discipline of
CatMan 1.0 was originally developed in the early 1990s. CatMan 2.0™ is
category management for the 21st century. It represents the modification
of the category-management discipline to address major changes in the
industry including a more diverse shopper base, new retail formats, new
data sources, new analytical tools and recent success models. The
conference will feature a CatMan 2.0™ panel session, which is built
around many of the key changes.

2016 marks the eighth year of the annual conference. The conference
theme is “Bridging Traditional and Digital: Connecting with Shoppers
in the New Retail Landscape
.” Speakers will include:
, FUBU Clothing Founder, Urban Entrepreneur, CEO, Author,
Marketing & Branding Expert, Shark Tank Reality TV Judge, Motivational
Speaker; Bill Bishop, Chief Architect, Brick Meets Click; Tom
, Sr. Director, Merchandising, 7-Eleven; Mike Gervasio,
VP of Category Management, Pepsi Beverage Company; Kevin Hartman,
Head of Analytics, Google; Major Dan Rooney, CEO/Founder of Folds
of Honor, USAF; Mike Sansolo, MC and Panel Facilitator, Retail
Food Industry Consultant; Art Sebastian, Head of Digital Shopping
& E-Commerce, Meijer; Bala Subramanian, SVP Global
E-Commerce, Best Buy; Kelly Ungerman, E-Commerce, Multi-Channel,
McKinsey; Rana Nall, Category Management & Modular Development,
Walmart Stores, Inc.; Michael McGuire, Category Management &
Modular Development, Walmart Stores, Inc.

Attendees can register at:

“The conference has been the best opportunity for category management
practitioners to learn of successful approaches across all categories
and to take those case studies and apply them to their own categories
and retail stores,” said Wendy Fritz, CEO of the Category Management

The 2017 Category Management Conference will be held May 15-17, 2017 at
Caesar’s Palace in Las Vegas, NV.

ABOUT The Category Management Association

The Category Management Association (CMA) is a global, professional
association that enables professionals to connect with peers, further
their careers and drive meaningful category and brand growth by building
shopper satisfaction and facilitating strategic collaboration between
retailers, suppliers and solution providers. With over 7,200 individual
members and 160 corporate members on five continents, the Category
Management Association provides broad thought leadership, establishes
industry benchmarks and best practices, develops relevant certification
standards, facilitates collaboration and networking and creates robust
and rewarding career paths and professional development.

For more information visit:

registration page

Social Media Links:





The Category Management Association
Jamie Bourne