Australia to Host World’s 50 Best Restaurants in 2017

MELBOURNE, Australia–(BUSINESS WIRE)–#RestaurantAustralia–The World’s 50 Best Restaurants and Tourism Australia have today
announced in New York that Melbourne, Australia will be the host
destination for the prestigious awards in 2017.


The announcement was made by William Drew, Group Editor of The World’s
50 Best Restaurants alongside Tourism Australia Chief Marketing Officer
Lisa Ronson at the Chefs’ Feast, a dinner for the world’s best chefs and
restaurateurs, ahead of tomorrow’s 2016 edition of The World’s 50 Best
Restaurant awards, held in New York.

The World’s 50 Best Restaurants list is a celebration of global
gastronomy bringing together a unique community of visionaries across
the culinary landscape. The annual awards are based on the votes of The
Diners Club World’s 50 Best Restaurants Academy, an influential group of
almost 1,000 international leaders in the restaurant community. Recent
years have seen Australia strongly represented on the list with
restaurants Attica, Quay, Sepia and Brae receiving recognition in 2015.
In the list’s 14-year history, other notable Australian restaurants
including Rockpool, Tetsuya’s, Marque and Momofuku Seiobo have featured.

Tourism Australia Managing Director, John O’Sullivan said the World’s 50
Best Restaurants awards and event program provided a natural extension
to its Restaurant Australia campaign, which would be amplified through a
comprehensive schedule of food and wine-themed events and activities
designed to add value to Australia’s hosting of the Melbourne event.

“The World’s 50 Best Restaurants list provides an annual barometer to
the greatest food, wine and restaurant experiences from all around the
world.

“The awards align closely with Tourism Australia’s global campaign focus
on food and wine and provide another compelling chapter in our ongoing
Restaurant Australia story which we continue to share with the world.

“Hosting such a prestigious event as this provides us with another
excellent opportunity to bring the world’s most influential food and
wine people to Australia to inspire, inform and advocate our country’s
world class food and wine scene,” said Mr O’Sullivan.

William Drew, Group Editor of The World’s 50 Best Restaurants, said
“After hosting 14 successful editions of The World’s 50 Best Restaurants
awards in London, we feel the time is right to make the event truly
global. 2017 in Australia will be the second time we have held the
awards outside of London, following New York this year. There’s so much
international interest in Australia as a food destination, it’s exciting
for us to have the opportunity to take the events program to this unique
country. We can’t wait to get down there in 2017!”

Tourism Australia will be working with Visit Victoria and Wine Australia
to help host the awards in Australia.

Melanie de Souza, Acting Director of Marketing and Airline Services,
Visit Victoria said “Melbourne is delighted to be only the second
international city outside of its London home to host The World’s 50
Best Restaurants awards. The choice to bring the awards program to
Victoria in 2017 cements Melbourne’s reputation as a leading culinary
destination offering Australia’s most exciting and innovative dining
scene.”

“As a major events city, Melbourne is highly practiced at delivering
world-class, sophisticated and seamless events. The international guests
attending The World’s 50 Best Restaurants events will receive a
warm Melbourne welcome,” said Ms de Souza.

For the 2017 event program, Tourism Australia will work with William
Reed Media, the organizer of The World’s 50 Best Restaurants to
create spectacular events that showcase Australia’s food and wine
offering in stunning locations. The program will also be underpinned by
a hosted media and influencer educational program which will extend the
impact of the awards.

Tourism Australia will also partner with Australia’s other State and
Territory Tourism Organisations and the broader tourism industry to
offer the visiting chefs, influencers and media an opportunity to
participate in unique food and wine experiences across the country.

The earlier two phases of Restaurant Australia – Invite the World to
Dinner and Noma Australia – have led to improvements in international
perceptions of Australia as a food and wine destination and increased
expenditure on food and wine experiences.

Since the start of the Restaurant Australia focus back in December 2013,
food and wine spending by international visitors has increased by more
than $1 billion (or 25%), double the original two-year spending $500m
target originally set when the campaign was launched.

Contacts

For further information contact:
Tourism Australia (Sydney)
Kim
Moore, +61 419 978 561
kmoore@tourism.australia.com
Tourism
Australia (US)
Julie Earle-Levine, +917 673 3095
jearlelevine@tourism.australia.com
or
For
information on The World’s 50 Best Restaurants contact:

Speed
Communications
Jo Pockett/Lauren Gray, +44 (0) 207 842 3227
50Best@speedcomms.com

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