Award-Winning Skylanders Imaginators Lands on Highly-Anticipated Nintendo Switch

Skylanders Brings New Characters and Adventure Pack
to Excite Players

Fans Playing Skylanders Imaginators Game and Skylanders
Creator App Have Created More Than 25 Million Characters¹

SANTA MONICA, Calif.–(BUSINESS WIRE)–Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI), is delivering the innovation of Skylanders®
to the next wave of gamers when the
highly-anticipated Nintendo Switch™ launches March 2017. This March also
marks the debut of some of Skylanders Imaginators’ most
anticipated characters, as well as a brand-new expansion pack. Now
Portal Masters all over the world can engage in new content, toys and
experiences with the award-winning Skylanders Imaginators
this spring!

No Portal of Power®? No problem with Nintendo Switch. Skylanders
for Nintendo Switch provides gamers unique ways to
play, including the introduction of a vast digital library that allows
players to easily load and store 300+ toys from the Skylanders®
franchise* directly to the new home gaming system. The arrival of the
digital library empowers players to take their Skylanders
adventure on-the-go whenever and however they want.

“Since Skylanders Imaginators and Skylanders™
launched, fans have made more than 25 million
Imaginators using the expansive creation tools in the game and app. We
couldn’t be more excited to extend that experience to Nintendo Switch
players,” said Paul Reiche, co-founder and studio head, Toys for Bob.
“We’ve seen some amazing Skylanders created, and as kids’ collections
continue to grow, we’re proud to offer more depth and variety to fans in
ways never before possible with this new system.”

Skylanders Imaginators has ignited the imaginations of
fans everywhere, and we’re looking forward to continuing to support
their gameplay experiences with Nintendo Switch, along with new toys and
content coming this year,” said Josh Taub, senior vice president of Skylanders
Product Management, Activision. “There are now more than 300 million Skylanders
toys in the hands of fans², which equates to nearly two toys sold every
second since Skylanders® Spyro’s Adventure launched. And with the
new season of the animated series Skylanders™ Academy slated for
Netflix this fall, we are thrilled that fans can enjoy playing, watching
and creating Skylanders no matter where they are.”

Building on the franchise’s signature gameplay and collectible toy
experience, Skylanders Imaginators pushes the boundaries
of innovation and imagination with the upcoming release of the Cursed
Tiki Temple
level pack. The Cursed Tiki Temple level
pack takes kids on an all-new adventure as they unlock more than 100
new offerings for their Skylanders Imaginators – a first
in franchise history! The pack comes with Sensei character Wild
who will unleash a new level to players; a life Creation
Crystal; and an Imaginite Mystery Chest all for the suggested retail
price of $29.99 on March 12 at participating retailers nationwide.

Skylanders Imaginators gives kids an unprecedented level
of choice — including appearance, powers, abilities, names,
catchphrases, musical themes and much more — to create the most unique Skylanders
characters they can imagine. This spring, fans can also be on the
lookout for the arrival of new heroes in the world of Skylanders
, including Skylanders Sensei Grave Clobber.
Once a great pharaoh who ruled the Golden Desert long ago, Grave
Clobber was buried by his seven jealous brothers in an underwater tomb
while he was sleeping. He eventually rose from his watery grave,
clobbered each of his brothers and became the perfect choice to be a
Sensei trainer for the Brawler Class. This mummy may surprise you with
his range of powers, packing a serious punch as well as telekinetic

Skylanders Imaginators for Nintendo Switch will be
available for the suggested retail price of $59.99. The game is rated
E10+ by the ESRB. The Cursed Tiki Temple level pack and new
Skylanders Senseis
will support all major gaming platforms including
Nintendo Switch and Nintendo Wii U system; Xbox 360
and Xbox One video game and entertainment systems
from Microsoft; and PlayStation® 3 and PlayStation®
4 computer entertainment systems. Skylanders
is a free app that players can download from iOS and
Android app stores for select mobile devices. For more Skylanders
information, visit:

, the new animated comedy-adventure show inspired by
the Skylanders franchise, debuted on Netflix on October 28, 2016.
Jam-packed with humor and heart, Skylanders Academy offers epic
action for kids of all ages. The Netflix original series season one
debuted in 190 countries, with a second season planned for late 2017.

About the Skylanders®

The award-winning, $3.5 billion Skylanders® franchise has sold
through more than 300 million toys2 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In 2012, Skylanders®
further evolved the category and added LightCore®
characters to the collection of interaction figures. Skylanders® SWAP
, which launched in 2013, introduced an all new
play pattern – swapability. In 2014, Skylanders® Trap
reversed the magic of bringing toys to life by allowing players
to pull characters out of the digital world into the physical world and
became the number 1 kids’ console game globally2. Skylanders®
launched in 2015 and expanded upon the franchise’s
signature gameplay to introduce vehicles-to-life for the first time. On
Oct. 16, 2016, Skylanders Imaginators captured kids’ imaginations
like never before with the ability to create your own Skylander.

About Activision Publishing

Headquartered in Santa Monica, Calif., Activision Publishing, Inc. is a
leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a division
of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company’s website, or
by following @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing’s expectations,
plans, intentions or strategies regarding the future, including
statements with respect to Skylanders Academy or about the
expected features, functionality, products and release dates of Skylanders
and the Cursed Tiki Temple level pack are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

©2017 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS IMAGINATORS,
Activision Publishing, Inc.

*Excludes Traps and vehicles, which are not playable in the Nintendo
Switch version of the game

¹ Based on Activision Blizzard internal estimates
² The NPD Group,
GfK Chart-track, Activision Blizzard internal estimates, including toys
and accessories

© 2017 Activision Blizzard Studios, LLC. SKYLANDERS ACADEMY is a
trademark of Activision Publishing, Inc.
Nintendo trademarks and
copyrights are properties of Nintendo.


Media Inquiries for Activision Publishing:
Johnson, 310-255-2508
Brown, 424-744-5864