Award-Winning Startup littleBits™ Helps Parents Reinvent Screen Time with New Gizmos & Gadgets Kit, 2nd Edition

For the first time ever, kids can control their inventions using
smartphones via the littleBits Invent app and the new littleBits
Bluetooth Low Energy (BLE) Bit

the easy-to-use platform of electronic building blocks that is
empowering everyone to create inventions, large and small, is taking on
screen time in a big way. According to a survey by Common Sense Media,
50 percent of kids say they are “addicted” to their mobile devices.1
This fall, littleBits aims to help parents fight back against passive
screen time and use their kids’ smart devices to extend learning from
the classroom to the home. The company is supercharging its
award-winning littleBits Gizmos & Gadgets Kit with a new wireless
Bluetooth Low Energy Bit and a completely new digital experience that
enables kids to control their inventions through smartphones or tablets,
using the littleBits Invent app as a personal invention advisor. The new
littleBits Gizmos
& Gadgets Kit,
transforms kids’ screen time into hands-on, powerful STEM/STEAM learning
through endless hours of invention-based play and problem-solving. The
littleBits Gizmos & Gadgets Kit, 2
nd Edition
is available online at and on store shelves for $199.95.

The Gizmos & Gadgets Kit, 2nd Edition provides exciting new
ways to invent and control your inventions using your smart device’s
camera, display, touch screen & gyroscope with the introduction of its
groundbreaking Bluetooth Low Energy (BLE) Bit and the new
littleBits Invent app. Kids can start with step-by-step
instructions to build everything from a crawling inchworm to a wireless
rover to a DIY arcade game, then control them with a tilt, shake, or tap
of a smartphone. The Gizmos & Gadgets Kit, 2nd
includes 13 reusable electronic building blocks,
instructions for 16 inventions, a mix of other accessories and tools,
and a fully integrated app experience.

Ayah Bdeir, CEO and founder of littleBits said, “Virtually every parent
we speak to is worried about how much time their kids are spending on
their screens. We decided to infiltrate this passive, zoned out screen
time to make it about invention and guilt-free play, problem-solving and
creativity. Ultimately we want to coopt their screen time, give them a
taste of the pride of inventing, and make that newfound creative
confidence their new (healthy) addiction.”

The Gizmos & Gadgets Kit, 2nd
includes step-by-step instructions for inventions such as:

  • Bubble-Blowing Bot: Make a machine that blows bubbles for you.
  • Crawling Inchworm: Create a caterpillar you control with a tilt
    of your phone or tablet.
  • DIY Arcade Game: Invent a game that puts a new spin on pinball.
  • Wireless Rover: Build a spinning car and let your smart device
  • Photobooth Controller: Invent a controller that snaps photos
    wirelessly from the camera on your phone or tablet.

Using the free littleBits Invent app, users will have access to control
their inventions, participate in monthly challenges, and find ideas for
countless inventions uploaded by the huge littleBits online community. The
Gizmos & Gadgets Kit, 2nd Edition
is also the first kit from
littleBits to feature an invention from the littleBits community: the
Inchworm invention, which was invented and uploaded by Tan Tran, a
product design engineer based in New York City.

The Gizmos & Gadgets Kit, 2nd Edition is
available online at, and at retail partners such as Best
Buy, select Microsoft Stores, select Macy’s, select Target stores,
Barnes & Noble Stores, Marbles the Brain Store and Amazon. Last holiday
season, the littleBits Gizmos & Gadgets Kit was awarded “Toy of the
Year” by Popular Mechanics and selected as a holiday favorite by
the New York Times, Wall Street Journal, and USA Today,
among others. In addition to the littleBits Gizmos & Gadgets Kit, 2nd
other award-winning littleBits kits include the Rule Your
Room Kit, the Synth Kit in partnership with KORG, the Smart Home
Kit, the STEAM Student Set, the Workshop Set, Pro Library, Hardware
Development Kit, Arduino Coding Kit and more.

All images and videos can be found at

littleBits Gizmos & Gadgets Kit, 2nd

Available: October 3rd
MSRP: $199.95
Available:, Best Buy, select
Microsoft Stores, select Macy’s, select Target stores, Barnes & Noble
Stores, Marbles the Brain Store, Amazon

About littleBits

littleBits is the New York-based hardware startup that is on a mission
to Democratize Hardware by empowering everyone to Create
, large and small, with its innovative platform of
easy-to-use Electronic Building Blocks. The company’s innovative
building blocks snap together with magnets to allow anyone to build,
invent, and prototype with electronics independent of age, gender and
technical background. From classrooms to homes, littleBits is
driving excitement for invention-based learning through invention
challenges and in-classroom curriculum. The company is also dedicated to
successfully bridging the gender gap with its gender-neutral platform,
inspiring young girls and young boys to unleash their creativity and
embrace STEAM (Science, Technology, Art and Mathematics) through the
invention cycle. littleBits is being used by more than 12,000 educators
across the world as an engaging tool for making STEAM more accessible to
all students and preparing them for the jobs that haven’t been invented

The company was founded in 2011 by MIT Graduate, TED Senior Fellow and
Cofounder of the Open Hardware Summit, Ayah Bdeir, and has grown to be a
global leader in hardware. Bdeir was named one of Fast Company’s Most
Creative People in Business, one of Inc.’s “35 Under 35” and
“Entrepreneurs to Watch,” one of Entrepreneur’s “10 Leaders to Watch,”
one of Popular Mechanics’ “25 Makers Who Are Reinventing the American
Dream,” and one of MIT Technology Review’s “35 Innovators Under 35.” The
littleBits platform includes more than 9 kits and 67 interoperable
modules with millions of products sold to over 150 countries around the
world. The littleBits invention app takes inventing to new levels with
thousands of additional invention ideas and challenges. The company was
named in CNN’s “Top 10 Startups to Watch,” one of the CNBC “Next List,”
and has been profiled by the BBC, Bloomberg, CNBC, Wired, Popular
Mechanics. To learn more, visit

1 Common Sense Media, The Common Sense Census: Media Use
by Tweens and Teens


DKC Public Relations
Beth Mellow, 212-685-4300