Baby Bath Soaps and Washes Market Labeled Largest Segment in the Global Baby Bath Products Market in 2015 and will Retain its Dominance Until 2020, Says Technavio

LONDON–(BUSINESS WIRE)–$BEI #BabyProducts–According to the latest market study released by Technavio,
the global
baby bath products market
is expected to grow at a CAGR
of close to 6% during the forecast period.

This research report titled ‘Global
Baby Bath Products Market 2016-2020
’ provides an in-depth
analysis of the market in terms of revenue and emerging market trends.
This market research report also includes up to date analysis and
forecasts for various market segments and all geographical regions.

Request sample report:

The report categorizes the global baby bath products market into three
major product segments. They are:

  • Baby bath soaps and washes
  • Baby shampoos and conditioners
  • Baby bath accessories

Global baby bath soaps and washes market

The segment includes baby bath soaps, baby body washes, and baby bubble
washes. APAC was the market leader with the largest share in the global
baby bath soap market and accounted for 50.46% of the market by revenue
in 2015. The region is predicted to remain strong in 2020, by which
point it is expected to hold about 53.16% of the market by revenue. This
can be attributed to the prevailing infant population, growth in online
buyers, rising literacy, growing awareness about buying quality
products, and an increase in brand awareness. For instance, the
relaxation of the one child policy in China in January 2016 is expected
to have a great effect on the number of babies in the country. The baby
population in Beijing is expected to increase by 580,000 between 2017
and 2021. The baby bath soap market was valued at USD 2.34 billion in
2015 and is expected to grow at a CAGR of 5.73% during the forecast

Global baby shampoos and conditioners market

Babies require special but simple hair care. The scalp of infants are
fragile and hair follicles are in the developing stage so they require
gentle hair care. Vendors are coming up with reformulated baby shampoos
that are formaldehyde-free so as to be less irritating to babies’ eyes.
Johnson & Johnson is one vendor providing such shampoos and conditioners.

“Parents prefer soft, gentle, mild, non-greasy shampoos and conditioners
for their children. When choosing baby shampoos and conditioners, they
look for hypoallergenic, dermatologically tested, and alcohol-free and
soap-free products. Scented and perfumed shampoos for infants are
avoided,” says Brijesh Kumar Choubey, a lead analyst at Technavio for
research on baby

The report also states that a few of the products available are Aveeno
Pure Renewal Shampoo, Bee Mine Moisturizing Shampoo, and Curls
Curlicious Cleansing Cream. As a result, there is increased demand for
organic baby shampoos and conditioners that are safe to use. The baby
shampoos and conditioners market was valued at USD 1.63 billion in 2015
and will reach USD 2.22 billion by 2020, growing at a CAGR of 6.37%.

Global baby bath accessories

The global baby bath accessories segment consists of the following
categories: baby bathtubs and seats, baby bath toys, and other
accessories. It was valued at USD 729.3 million in 2015 and will reach
USD 936.3 million by 2020, growing at a CAGR of 5.12%.

According to the report, American parents spend an average of USD 12,000
on their babies in the infant’s first year. Some of the dominant
companies have hit record-breaking numbers since 2014, as parents are
ready to spend more than ever before on the baby products. Bed Bath &
Beyond Inc.
has seen its sales double since it acquired BuyBuy Baby
in 2007. Babies”R”Us has expanded its footprint to 224
stores, carries more than 20,000 products, and brought in revenue of USD
654 million in 2015. These initiatives by vendors have enhanced the
sales of baby bath products.

The top vendors highlighted by Technavio’s research analysts in this
report are:

  • Beiersdorf
  • Chicco
  • Johnson & Johnson
  • Mamas and Papas
  • Pigeon

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
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analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
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and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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