Barnes & Noble Announces Holiday Ad Campaign Featuring Tony Bennett and Lady Gaga

“You Never Know Who You’ll Meet at Barnes & Noble” Campaign Airing on
November 16

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE:BKS), the world’s largest book
retailer, today announced “You Never Know Who You’ll Meet at Barnes &
Noble,” a major national advertising campaign featuring Tony
Bennett and Lady Gaga. Produced by Roberts + Langer DDB, the commercial
brings together two internationally renowned musicians, Tony Bennett and
Lady Gaga, whose special relationship perfectly captures the spirit of
the holiday season.

The campaign was created by Barnes & Noble Chairman, Leonard Riggio, who
wrote the slogan, “You Never Know Who You’ll Meet at Barnes & Noble,”
and chose the artists, Tony Bennett and Lady Gaga. The artists have
recently completed a sold-out world tour in support of their
collaborative album, Cheek To Cheek, which debuted at #1 on
Billboard’s Top 200 Album charts and won a Grammy Award. Bennett and
Gaga are both avid readers and customers of Barnes & Noble.

“Tony Bennett and Lady Gaga are two of the most iconic artists in the
world today and we’re thrilled to bring some of their magic to Barnes &
Noble customers,” said Glenn Kaplan, Vice President & Creative Director
at Barnes & Noble.

Amy Sacks, Co-creative Director at Roberts + Langer DDB, added: “This
campaign is like a holiday card from Barnes & Noble to all of its
customers. We hope that this little gift of a performance by these two
incredibly talented artists will put a smile on people’s faces. We
believe that the true warmth and the connection that Mr. Bennett and
Lady Gaga share will be something viewers can feel.”

The spot was directed by Grammy award-winning Swedish director Jonas
Akerlund. Lady Gaga and Akerlund have collaborated on previous projects,
making him a perfect choice to bring this story to life.

The 30-second and 60-second versions of this television spot are
scheduled to start airing Monday, November 16, across major networks
including ABC, NBC Universal and CBS during top-rated network shows like Scandal,
The Voice and How to Get Away With Murder. Additionally,
the 60-second version will be available on Barnes & Noble’s digital
channels starting today, including YouTube.

Barnes & Noble stores nationwide are ready for an exciting holiday
season and are stocked with a vast selection of books, adult coloring
books, toys & games, technology, vinyl music, gift items and more
throughout the store. For more information and to find the perfect gift,
customers can visit their local Barnes & Noble store or go online at

The campaign marks the continuation of the relationship between
Roberts + Langer DDB and Barnes & Noble following last year’s successful
“A Book Is a Gift Like No Other” holiday commercial.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and a leading
retailer of content, digital media and educational products. The Company
operates 647 Barnes & Noble bookstores in 50 states, and one of the
Web’s premier e-commerce sites, (
The Nook Digital business offers a lineup of popular NOOK®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features more than 4 million digital books in the US (
and UK (,
plus periodicals, comics, apps, movies and TV shows, and offers the
ability to enjoy content across a wide array of popular devices through
Free NOOK Reading Apps available for Android, iOS®
and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting
the Company’s corporate website at

Barnes & Noble®, Barnes & Noble Booksellers®
and Barnes &® are trademarks of Barnes & Noble,
Inc. or its affiliates. NOOK® and the NOOK logos are
trademarks of Nook Digital, LLC or its affiliates.

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About Roberts + Langer DDB

Roberts + Langer DDB is a full service agency and a member of the
Omnicom network. It counts Aveeno, Johnson & Johnson Corp., JP Morgan
Chase, Neutrogena, and Ralph Lauren as key clients.


Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Vice President
Corporate Communications
McNamara, 212-633-3379
Corporate Communications