Barnes & Noble Launches The All-American Art Unwind – Encouraging Americans to Celebrate Coloring

Stores Nationwide Invite Customers to Connect, Create & Color on
Saturday, November 14

Customers’ Artwork from Across America Brought Together via Social
Media to Create a Digital Art Mosaic at

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE:BKS), the nation’s largest retail bookseller,
today announced The Barnes & Noble All-American Art Unwind, an
invitation to customers to join a celebration of coloring on November 14
from 12 Noon until 5pm at stores nationwide. Coloring has been found to
offer a number of health benefits including relaxation, reduced anxiety,
improved fine motor skills and increased ability to focus, which has led
to an explosion of participation from adults in this fun childhood
pastime. The focal point of The All-American Art Unwind event is the
“Create” activity, an opportunity for customers to take part in a
nationwide coloring project and color a piece of art designed by
renowned artist Millie Marotta, creator of the international bestselling Animal
and Tropical World coloring books. Customers can then
upload a photo of their work to Instagram or Twitter to help create a
national digital art mosaic, and visit
to see if their work is selected for inclusion, along with that of other
customers from around the country.

Two additional coloring activities will be featured at Barnes & Noble’s
All-American Art Unwind celebration: “Connect” and “Color.” The
“Connect” activity will enable customers to personalize with color a
selection of greeting cards and envelopes from Hallmark that they can
send to friends and family. Customers can also share their creations on
social media with the #BNColoringContest hashtag for a chance to win a
one-year’s supply of Hallmark cards featuring two greeting card lines
new to Barnes & Noble stores this fall: Shoebox Greetings and Hallmark
Signature. To experiment with color and explore different illustration
styles and artist supplies, the “Color” activity will feature artwork
from some of today’s bestselling coloring books and a variety of artist
supplies to bring the pages to life.

“Barnes & Noble has always been a place for customers to explore their
creativity. We’ve been at the forefront of the coloring book trend
that’s sweeping the nation,” said Mary Amicucci, Vice President of Books
at Barnes & Noble. “With The Barnes & Noble All-American Art Unwind,
we’re inviting customers to experience coloring in three unique ways,
including participation in a one-of-a-kind, cross-country collaborative
digital art mosaic.”

Renowned illustrator Millie Marotta has sold millions of coloring books
around the world, and her work will be featured during The Barnes &
Noble All-American Art Unwind event. Millie Marotta will also sign Tropical
and color with customers at two Barnes & Noble stores in New
York City; from 12 Noon until 2pm at Barnes & Noble on the Upper East
Side (150 East 86th Street) and from 3pm until 5pm at Barnes
& Noble on the Upper West Side (2289 Broadway).

“As an Illustrator, it has been incredible to see coloring become so
popular and evolve into an activity which people are really engaging
with and are enjoying as a creative outlet in their everyday
lives,” said Millie Marotta. “I’m thrilled to partner with Barnes &
Noble to give aspiring artists a chance to experience my creation,
explore their own creativity and be a part of a project that brings
people together in a meaningful, fun and creative way.”

During The Barnes & Noble All-American Art Unwind, one of Millie
Marotta’s renowned designs from Tropical World will be divided
into nine postcard-size pieces, so that customers can color and submit
one of the pieces to possibly be included in a special digital art
mosaic. Participants will take a photo of their colored postcard, upload
the image and share on Instagram or Twitter with a special hashtag (or
email it to
Chosen submissions will be uploaded to,
where customers can view their individual artwork as part of a dynamic
mosaic featuring the works of other customers from around the country.

Give the Gift of Coloring this Holiday

Customers can make the holidays bright and colorful by giving the gift
of coloring. From beautiful coloring books, pens, pencils, and other
artist supplies, these gifts are not only unique, but they offer so much
more including relaxation and creative escapes. From bestselling
coloring books like Millie Marotta’s Animal Kingdom and Johanna
Basford’s Secret Garden to high-quality markers and colored
pencils, Barnes & Noble carries the widest selection of coloring books
and artist supplies perfect for the novice to the master artist.

To learn more about The Barnes & Noble All-American Art Unwind, visit
To find a full selection of coloring books and supplies available at
Barnes & Noble, please visit

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company, the nation’s
largest retail bookseller, and a leading retailer of content, digital
media and educational products. The Company operates 647 Barnes & Noble
bookstores in 50 states, and one of the Web’s premier e-commerce sites, (
The Nook Digital business offers a lineup of popular NOOK® tablets and
eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store features
more than 4 million digital books in the US (
and UK (,
plus periodicals, comics, apps, movies and TV shows, and offers the
ability to enjoy content across a wide array of popular devices through
Free NOOK Reading Apps™ available for Android™, iOS® and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting
the Company’s corporate website at

Barnes & Noble®, Barnes & Noble Booksellers® and Barnes &® are
trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK
logos are trademarks of Nook Digital, LLC or its affiliates.

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Barnes & Noble, Inc.
Mary Ellen Keating,
Senior Vice President
Corporate Communications
McNamara, 212-633-3379
Corporate Communications