bebe’s Fall 2016 Collection

Fall Escape

LOS ANGELES–(BUSINESS WIRE)–In fall 2016 bebe stores, inc. (Nasdaq:BEBE) takes a fresh approach to
its branding campaign with playful, relatable imagery that embraces
authenticity. The campaign, Fall Escape, is a narrative following
two girlfriends on their weekend escape from the city to a hilltop
hideaway, sharing an intimate look at their journey together and their
preparations for a fun night out. “The mood is flirty, carefree and
natural, accessible while maintaining an aspirational lifestyle feel,”
says Naomi Joh, Sr. Creative Director. Reflecting this mood, the fall
2016 collection is grounded in neutrals, abstract animal and dark floral
prints, rebellious embellishment and strong, iconic styles featuring
sensual details.


As bebe introduces its fall campaign, the brand will also debut new
capsule collections in collaboration with outside designers. Additional
contemporary brands aligned with the bebe aesthetic will be invited to
offer select styles in bebe stores and on bebe.com. This key initiative
aims to enhance the bebe shopping experience by presenting a broader
range of designs that appeal to a sophisticated, fashion-forward
clientele.

About bebe

Unique, sophisticated and timelessly sexy, bebe emerged as the first
contemporary fashion destination in 1976. Today bebe continues to define
next-generation chic while staying true to its assertive, provocative
origins. Inspired by Shakespeare’s immortal words “To be, or not to be,”
the brand is, at its essence, about living, standing out and truly
existing. As a global specialty retailer that designs, develops and
produces a unique line of women’s apparel and accessories, bebe
currently operates 146 retail stores, 38 outlet stores and bebe.com. In
addition to its store locations in the United States, Puerto Rico and
Canada, bebe also distributes and sells bebe branded product in
approximately 100 doors through its licensees in more than 20 countries.

Contacts

bebe stores, inc.
Emily Silber
Public
Relations & Event Coordinator

esilber@bebe.com