Benjamin West Opens Office in Miami to Serve Latin America

In response to the rapid growth in hotel development in Latin America

and the Caribbean, Benjamin West, the hotel industry’s largest global

purchasing firm for furniture, fixtures and equipment (FF&E) and

operating supplies and equipment (OS&E), today announced that the

company will open a new office in Miami. The new operation will be led

by Liliane Stacishin-Moura, who has joined the company as Director-Latin

America & Caribbean.

The new office brings to six the number of locations the company has

opened to serve its clients worldwide. In 2011, Benjamin West worked on

projects in 23 countries on four continents.

“Latin America has reached the tipping point of hotel development, with

international and regional brands, as well as independents, ramping up

to serve these rapidly growing economies,” said Alan Benjamin, president

of Benjamin West. “According to Lodging Econometrics, three of the top

20 development markets—Brazil, Mexico and Argentina–are in that region.

All but one country has shown quarter-over- quarter improvements in the

development pipeline since the bottom of the cycle in late 2009.

Renovations, which were delayed because of the economy, have been

accelerating since the recovery began in the region in 2010. Chile and

Columbia have great potential and the Caribbean’s primary economic

driver is tourism which requires on-going investment to introduce new

product and upgrading existing hotels. Brazil, the Latin American leader

in economic growth, is the world’s fifth largest country in terms of

both population and geographical area with a burgeoning demand for

quality hotels, fueled by the hosting of the World Cup in 2014 and the

Summer Olympics in 2016. Our clients are aggressively expanding into the

region and we will be there to serve them.

“Miami is the current business center for much of Latin America

development and where many of the major brands maintain substantial

development offices,” he said. “As our activity increases we will open

one or more regional offices in Latin America so that we can provide the

services our clients expect.”

Stacishin-Moura, a Brazilian native and educated in the U.S., has an

extensive background in design and real estate development, as well as

environmental science. Prior to joining Benjamin West, she was founder

and partner in Find Development Resources International headquartered in

Los Cabos, Mexico. She led the company’s international business

development, brokering and financing for the company’s hospitality and

retail segments.

Previously she was director of international business development for

the E Group, a landscape architecture and environmental design firm,

where she spearheaded the company’s international expansion into Latin

America, China and Southeast Asia.

She began her career as an environmental research chemist and published

research on phytoremediation. Fluent in Portuguese, Spanish and English,

she holds a Master’s Degree in International Management and an MBA from

the Thunderbird School of Global Management and a bachelor’s degree in

chemistry from Utah State University.

“Latin American hotel development is governed by multiple

country-specific regulations and requirements, which makes the

specification, purchasing and installation of FF&E and OS&E different in

virtually every country in the region,” she said. “Knowing how to source

product and navigate tariffs and regulations creates opportunities for

Benjamin West to expedite the hotel development process. We have strong

relationships with the international, regional and local hotel brands,

ownership groups and management companies and unparalleled buying power.

Through our RPM™ proprietary cloud-based software program, we provide

real time accounting/financial controls to monitor a project 24/7.”

Stacishin-Moura added that sustainability is an important and growing

issue in Latin America. “Many Latin American countries that rely heavily

on their natural beauty and resources for their economic well-being are

becoming more tuned-in to the environment,” she noted. “The depletion of

rain forests and other issues have made sustainability a high priority,

which is reflected in many owners’ FF&E design and purchasing decisions.

As a founding member of the Hospitality Sustainability Purchasing

Consortium, we are on the leading-edge of sustainable design and

purchasing. Benjamin West has an extensive history in sustainability

within the hotel industry, which combined with our local knowledge and

familiarity with brand standards, give us and our clients a competitive

edge to get projects approved and in the ground faster.”

About Benjamin West

In addition to the new offices opening in Miami, Boulder,

Colo.-headquartered Benjamin West also has offices in Chicago, Dallas,

Hong Kong and London. The firm’s staff of more than 70 professionals

ranks Benjamin West as the world’s largest hotel FF&E and OS&E

purchasing firm. The firm provides a full range of purchasing services,

including budget development, specification review, technical analysis,

bidding, expediting, and project accounting for hotels in the

mid-market, upscale and luxury segments. Additional information about

the company may be found at its Web site: