Black Friday Shopping and Mobile Traffic Experience Record Breaking Surge Across Major Retail Sites, According to HookLogic

HookLogic sees mobile peak at 71% of ecommerce traffic on
Thanksgiving across top retailer sites

NEW YORK–(BUSINESS WIRE)–More shoppers flocked to major retail sites on both Thanksgiving and
Black Friday 2015 than ever before, according to HookLogic—the
leader in performance marketing for brands, which sees over 43 billion
ecommerce searches a year. HookLogic, whose platform includes a network
of leading retailer sites like Walmart, Target, Best Buy, and Macy’s,
reports that Thanksgiving ecommerce traffic and conversions were up 2.7x
and 4.2x, and Black Friday traffic and conversions were 4.5x
and 6.2x respectively compared to the October daily
average.

HookLogic saw the new ‘Mobile Moment’—the biggest share in mobile
ecommerce traffic at 7am EST on Thanksgiving, coming in at 71% (vs.
desktop at 29%), indicating many consumers were likely shopping from
their beds when they woke up. Mobile traffic stayed high throughout
Thanksgiving Day, as shoppers had their phones at hand. On Black Friday,
mobile shopping hit an average of 60%, indicating there may have been
both online and in-store activity.

“We’re excited for our brand advertisers and retail partners this
holiday season as they see massive online and mobile sales lifts,” said
HookLogic CEO Jonathan Opdyke. “Our retail network has seen a ton of
momentum going through the weekend, and we expect to see the biggest
Cyber Monday yet. Our analysts will report that outcome on Tuesday, so
stay tuned.”

From an hourly shopping perspective, conversions were the highest (9.8x
the daily average) at 12pm EST on Black Friday. Traffic spiked one hour
prior at 6.9x the average, indicating massive browsing and researching
that quickly converted to the ‘buy’ button. The UK saw the rise of the
‘Midnight Shopper,’ who drove ecommerce traffic an astounding 330x
greater than a typical 1am hour. UK retailers have succeeded in driving
new shopping behavior on Black Friday.

About HookLogic

HookLogic,
the pioneer of performance marketing for brands, partners with the
world’s leading retailers and online travel agencies to accelerate sales
for product brands and hotels. Advertisers use the platform to reach
in-market shoppers, drive traffic to products, and attribute resulting
sales. Network partners and advertisers include Walmart, Target, Best
Buy, Macy’s, Expedia, Priceline, Hasbro, Intel, LG, L’Oreal, Mondelez,
Philips, Microsoft, and Marriott. HookLogic is headquartered in New
York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; and
London. For more information, please visit www.hooklogic.com or
call (646) 467-8200.

Contacts

Finn Partners for HookLogic
Samantha Kops, 908-672-2109
Samantha.kops@finnpartners.com