Blue Goji to Demonstrate Virtual Reality Enhancement to Award-Winning Goji Play Fitness Game System at the Building a Healthier Future Summit Expo in Washington, D.C. on May 19

AUSTIN, Texas–(BUSINESS WIRE)–Blue
Goji
®, a wellness technology company, will demonstrate virtual
reality (VR) enhancements to its award-winning Goji Play fitness game
system at the Building a Healthier Future Summit Expo (hosted by the
Partnership for a Healthier America) in Washington, D.C., on May 19.

Blue Goji is enhancing Goji Play, the company’s core, patent-pending
gamified platform for cardio equipment, and developing new VR games for
various VR platforms and headsets (from manufacturers, such as Oculus,
HTC, and Sony, and Samsung) to deliver a comprehensive and “active” VR
experience. The immersive nature of VR will take Goji Play to the next
level in the gamification of fitness and will allow users to be more
engaged within the game environment while exercising on their favorite
cardio equipment.

“Creating a motion-based, active VR experience that works well with
suitable cardio equipment has always been one of the original design
objectives for Goji Play. Based on our testing results, we believe that,
leveraging cardio equipment like elliptical machines and stationary
bikes, Goji Play will transform and extend the VR environment and
potentially eliminate the motion sickness issue caused by the disconnect
between any VR game motion and the sedentary posture of the user. With
all the major VR platforms being introduced between now and Christmas,
we are very excited to support them with Goji Play, and help resurrect
many underutilized cardio equipment at home or gym memberships. We plan
to introduce at least 5 new VR games by the end of 2016. These new VR
games will be available in normal, 2D versions as well, adding to our
existing offering of 16 games in the Goji Play portfolio,” commented Coleman
Fung
, Blue Goji co-founder and chief executive officer.

Fung added: “People’s desire to develop healthier habits is often
overlooked by the media within the larger debate of our health and
wellness crisis. People’s good intentions are always there – look at the
market sizes for at-home cardio equipment and gyms! But making these
good intentions real and sustainable is the real challenge! If VR – with
its immersive and transformative experiences – can make a difference and
motivate people to exercise more, it’s game-changing for everyone… pun
intended!”

Based in Austin, Texas, Blue Goji develops technology that makes fitness
fun. Blue Goji’s Goji Play game system earned a coveted 2016 Red Dot
Award for Product Design. Goji Play operates on iOS and Android devices.

About Blue Goji

Blue Goji was founded in 2011 on the big data software development and
gaming expertise of its founders who are focused on changing the health
and wellness game. Fung, the founder and former CEO of OpenLink, aligned
with Charles
Huang and Kai Huang
, brothers who developed the highly successful
Guitar Hero franchise, to start Blue Goji. For more information, please
see www.bluegoji.com.

Goji Play, GojiGo, GojiTate, Goji Madness and other products, brands and
trademarks are property of Blue Goji Corp. All other brand and product
names are trademarks or registered trademarks of their respective
holders.

Contacts

PR Consultant for Blue Goji
Laura M. Pennino, 281.286.9398,
713.419.1776 mobile
lp@penninoandpartners.com
@laurapennino
or
Marketing
Associate for Blue Goji
Stephanie Barbour, 512.270.4747 x 108
stephanie@bluegoji.com
@BlueGoji