Boy Scouts of America and Experticity Announce Innovative New Partnership to Benefit Scouts Young and Old

SALT LAKE CITY–(BUSINESS WIRE)–The Boy Scouts of America and Experticity (parent company of
Promotive.com) announced today a new partnership that will allow members
of the BSA community who are experts in outdoor recreation to join the
ranks of category influencers within the Experticity network.

Starting in the second quarter of 2016, Scouting experts will be given
insider access to key brands that includes information about the latest
products and discounts to encourage firsthand experiences that drive
more informed product recommendations.

In addition, the BSA and Experticity have teamed up to support 2.5
million youth and the outdoor retail industry in making sure kids have
the right gear for the right adventure. They are doing so by creating
special training for retail associates to help them gain new knowledge
about different gear needs and requirements of Scouting programs.

Participating outdoor retailers will have the opportunity to list store
locations with these specially trained associates to allow Scouting
families to find qualified SCOUTfitters near them. Additional
recognitions will be made available to store associates completing the
online certification, as well as storefront logos and POS Scouting
displays.

“We are thrilled to be partnering with the Boy Scouts of America on this
important effort. Our network continues to grow as we find passionate
category influencers that are sought out for their opinion on what to
buy. We are aligned with this group and their focus on great education
to ensure quality adventures happen through the right gear,” said Tom
Stockham, CEO of Experticity.

“We are excited about this relationship. Each year over 1 million Scouts
from all over the country go to camp during the summer months. In
addition, we have hundreds of thousands of Scouts who attend our high
adventure bases for unique experiences. The diversity of needs for all
these Scouts and their families will be well served by this
relationship,” said John F. Stewart, the BSA’s Director of Corporate
Engagement.

About The Boy Scouts of America

The Boy Scouts of America prepares young people for life by providing
the nation’s foremost youth program of character development and
values-based leadership training. The Scouting organization is composed
of 2.4 million youth members between the ages of 7 and 21, and more than
a million volunteers in approximately 280 local councils throughout the
United States and its territories.

Every year, thousands of new families join Scouting, which uses the
outdoors as its classroom for teaching values and skills that last a
lifetime. While older Scouts and Venturers are planning multi-week high
adventure activities, younger Scouts and families are building a base of
experience through family and group camping experiences. For more
information on the Boy Scouts of America, please visit www.scouting.org.

About Experticity

Experticity is a platform for
marketing through experts, including retail associates. They have built
the world’s largest community of influential category experts and
connects them with more than 600 of the world’s top brands to create a
new breed of buying experience — one that is informed, genuine and
mutually beneficial. Experticity’s community of nearly 2 million experts
is comprised of industry professionals, category opinion leaders and
influential retail sales associates that are actively sought out for
trusted recommendations on what to buy. Experticity is based in Salt
Lake City and led by Tom Stockham, a CEO with an impressive track record
of championing companies like Ancestry and Ticketmaster.com. To learn
more about Experticity and how its rapidly growing community of brands
and experts are transforming today’s buying experience, visit experticity.com.

Contacts

Experticity
Helen Langan, 801-641-6569
helen.langan@experticity.com
or
Method
Communications
Jessica Hutchison, 801-461-9779
jessica@methodcommunications.com
or
Boy
Scouts of America
John Churchill, 972-580-2581
john.churchill@scouting.org