Bruce Gersh Named Senior Vice President, Strategy and Business Development for Time Inc.’s People and Entertainment Weekly

NEW YORK–(BUSINESS WIRE)–Bruce Gersh has been named Senior Vice President, Strategy
and Business Development for Time Inc.’s People and Entertainment
. In this newly created role, Gersh will lead strategy and
business development for People and EW, overseeing key
media brand extensions, new revenue and business opportunities,
expansion of vertical audiences and the formation of strategic
partnerships and alliances. Based in Los Angeles, Gersh will report to Rich
, EVP, Time Inc. and President of People, Entertainment
and People en Espanol.

An Emmy-award-winning media executive, Gersh most recently served as
executive vice president and head of digital, strategy and branded
entertainment at ITV Studios America, where he was responsible for brand
development and strategic revenue partnerships, including merchandise
licensing, publishing, music, integrated marketing and sales

“Bruce Gersh is a veteran media and entertainment executive with
experience spanning a broad range of business units, platforms and
genres, which will prove invaluable as we continue to build new revenue
streams and businesses within the People and EW brands,”
said Battista. “He is a highly effective leader and team builder with an
established reputation as a strategic thinker, business innovator and

People and EW are two of the most respected brands in
entertainment with the potential to expand even further across multiple
platforms,” said Gersh. “I am thrilled to join Time Inc. at this pivotal
time as it continues to grow as a multimedia company.”

Gersh previously served as managing director, global head of media and
entertainment at Allison + Partners, where he was responsible for
leading the agency’s entertainment solutions initiatives; and as senior
vice president, strategy and operations, intellectual property at the
William Morris Agency, where he worked with clients to help develop new
and innovative business opportunities.

For eight years, Gersh worked at the Disney-ABC Television Group,
including as senior vice president, business development, where he was
responsible for all traditional and digital media business development
opportunities across ABC Daytime, ABC Primetime, ABC Studios, ABC News,
Soapnet and ABC Family. Gersh and the team received an
Interactive Television Emmy in 2006 for “Outstanding Achievement for
Enhanced or Interactive Programming: New Delivery Platforms” for the
website’s Full Episode Streaming Broadband Player.

Gersh began his career at Arthur Andersen. He graduated from CSUN with a
degree in business administration, accounting theory and practice. He
resides in Los Angeles with his wife and three children.


Time Inc.’s People revolutionized personality journalism when it
launched as a weekly in 1974 to celebrate extraordinary people doing
ordinary things and ordinary people doing extraordinary things.
Ubiquitous and still at the center of pop culture more than 40 years
later, the People brand is accessible on all surfaces (print, digital,
video, mobile, social) bringing more than 75 million consumers a unique
mix of breaking news, exclusive photos, video and in-depth reporting on
the most compelling newsmakers of our time. ComScore ranks the People
and Entertainment Weekly Network No. 1 in the entertainment news
category. People is an award-winning 24/7 news organization
headquartered in New York City with reporters across the globe. For more
information visit
and follow @people on Twitter and @peoplemag on Facebook and Instagram.


is your all-access pass to Hollywood’s most creative
minds and most fascinating stars. The magazine was launched by Time
. in 1990 and is America’s leading consumer publication in the
entertainment category, with a guaranteed circulation rate base of
nearly 1.8 million and a combined audience of almost 27 million loyal,
engaged fans.


Marnie Perez, Julie Farin