Western expansion continues with third California shop
More than 90 units set all-time sales highs
PITTSBURGH–(BUSINESS WIRE)–#franchise–Bruster’s Real Ice Cream has opened a third location in California as it
embarks on an ambitious development campaign to add locations in the
West and Southwest.
The chain has just launched a multi-month campaign in Texas, Arizona and
California using digital and social media marketing, including Facebook
to attract potential franchisees. The initiative comes as Bruster’s
franchisees reported a 7.2 percent increase in 2016 same-store sales,
with 92 achieving all time sales highs. The brand has recorded 15
quarters of continuous sales growth. It opened 12 new shops in 2016.
“The markets we are targeting are growing and have high population
densities, as well as high household incomes, making them perfect for
our concept,” said CEO Jim Sahene. “Unlike in the North and Midwest,
people in the West and Southwest go out for ice cream all year long.”
The new Huntington Beach, California location is operated by current
franchisee Larry Johnson. He also owns Bruster’s shops in Cypress and
Cerritos. “We are thrilled with how well our shops are performing,” said
Johnson. “A lot of our guests are familiar with Bruster’s since it is so
popular in the eastern U.S., while others are tasting our ice cream for
the first time and they absolutely love it. We are finding that the
brand is extremely well suited to California.”
As part of its Southern California expansion, Bruster’s recently signed
development deals with franchisees to open shops in Redondo Beach,
Garden Grove and two more Los Angeles-area locations to be determined,
with work underway on the Garden Grove unit. It also signed an agreement
for a store in Stockton, California.
In Arizona, a unit in the Phoenix suburb of Chandler is scheduled to
open this month, with site selection underway for a second Phoenix shop.
A Houston, Texas franchisee also is developing another Bruster’s there.
Outside of the West and Southwest, Bruster’s has signed deals to open
four units in Tennessee, two in Mississippi, two in the Pittsburgh area,
one in Columbia, Maryland, and one in Massachusetts, location to be
determined. A new unit recently opened in Duluth, Ga., and another is
set to be built in Atlanta. Bruster’s also will be scooping at the new
Mercedes Benz stadium in Atlanta.
Bruster’s ice cream is made the old-fashioned way from ingredients that
are slow kettle processed and designed specifically to create the
Bruster’s flavor. Its proprietary home-style mix is delivered fresh from
its dairy to each store, where small artisan batches are made daily by
Certified Ice Cream Makers.
There are nearly 200 independently owned locations in 20 states, Guyana
and South Korea. Click
here for franchise information.
Photos available at http://brusters.com/media/multimedia/
Ritter Communications, LLC
Brad Ritter, 866-284-2170