Bungie and Activision Unveil Destiny: Rise of Iron

The Next Destiny Adventure Overflowing with New Story, Location,
Raid, Quests, Strike, and Gear begins September 20, 2016

Most Coveted Weapon, the Gjallarhorn, Returns with Rise of Iron

SANTA MONICA, Calif.–(BUSINESS WIRE)–Bungie and Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (Nasdaq: ATVI), announced Destiny: Rise
of Iron,
the next highly-anticipated, large expansion in the Destiny
universe. Building upon the legacy of Destiny, this
new chapter draws players back to where their journey was born and
entices them to join alongside one of Destiny’s greatest heroes
to battle an ancient enemy from the past. Rise of Iron launches
on September 20, 2016 and will be available for the PlayStation®4 system
and Xbox One (PlayStation®Plus, Xbox Live Gold, required for some
features). Requires Destiny game and The Taken King
(includes Expansions I & II), sold separately.

Rise of Iron is an exciting addition to the Destiny
universe,” said Pete Parsons, CEO of Bungie. “We are continually blown
away and inspired by the growing Destiny community’s energy and

“We have been working hard with our partners at Bungie and are planning
great, new content for Destiny’s 30 million registered players. Rise
of Iron
is the first step in fulfilling that promise,” said Eric
Hirshberg, CEO of Activision. “There’s a ton of content packed in Rise
of Iron
, including a new location, a new Raid and a new Strike,
combined with more quests, weapons, gear, a competitive multiplayer mode
and more that we think players are going to love.”

Guardians must rise to the challenge to take their place as the next
generation of Iron Lords. Along the way they will join forces with a
legend from humanity’s Golden Age to defeat a plague of unstoppable evil
once and for all. The game features a collection of fresh content
including an all-new setting on Earth called The Plaguelands, a
brand-new six-player Raid, Felwinter Peak, a new social space that looks
out onto The Plaguelands, new cooperative three-player Strike, more
quests, weapons, gear, competitive multiplayer mode and maps, a Light
level increase, a new mutated enemy faction of the Fallen, and more.

All Rise of Iron players will be able to acquire the Gjallarhorn,
a fan favorite weapon making its return. Those players who preorder
beginning June 9th will receive the limited-edition, black
and silver Iron Gjallarhorn.*

Rise of Iron is rated T for Teen by the ESRB. The
expansion will be available at a suggested retail price of $29.99. At
launch, PlayStation gamers will also get access to a collection of timed
exclusive content for Rise of Iron, content and timing of
exclusivity to be announced at a later date.

The community can interact directly with the developers at www.Bungie.net,
on Twitter, and www.Twitch.tv/Bungie
on Twitch. For game information, visit www.DestinyTheGame.com
and follow the official Destiny social channels at www.facebook.com/DestinyTheGame
and @DestinyTheGame
on Twitter and Instagram.

About Bungie

Bungie was founded in 1991 with two goals: develop kick ass games that
combine state-of-the-art technology with uncompromising art, captivating
storytelling, and deep gameplay, and then to sell enough copies to fund
our ongoing quest for World Domination. Over the past twenty years,
Bungie created a bunch of fun games, including the Halo franchise, the
Marathon Trilogy, and the first two Myth games. Our independent,
employee-owned development studio is located in Bellevue, Washington,
the base where we launched our most ambitious project to date: Destiny.

More information about Bungie can be found at www.bungie.net.

About Activision Blizzard

Activision Blizzard, Inc., a member of the S&P 500, is the world’s most
successful standalone interactive entertainment company. We delight over
500 million monthly active users around the world through franchises
including Activision’s Call of Duty®, Destiny and Skylanders®, Blizzard
Entertainment’s World of Warcraft®, StarCraft®, Diablo® and
Hearthstone®: Heroes of Warcraft™, and King’s Candy Crush®, Pet Rescue®
and Farm Heroes®. The company is one of the Fortune “100 Best Companies
To Work For®.” Headquartered in Santa Monica, California, Activision
Blizzard has operations throughout the world, and its games are played
in 196 countries. More information about Activision Blizzard and its
products can be found on the company’s website, www.activisionblizzard.com.

Cautionary Note Regarding Forward-looking
Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or strategies
regarding the future, including statements about the expected release
date, and features and functionality, of Rise of Iron are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

*Access to Iron Gjallarhorn starting 09.20.16. Can be attained by
pre-ordering Destiny: Rise of Iron and completing the in-game quest. See www.destinythegame.com
for additional details. Iron Gjallarhorn not exclusive to any retailer
or platform. Subject to availability.

© 2016 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo,
Bungie and the Bungie Logo are among the trademarks of Bungie, Inc.
Published and distributed by Activision. Activision is a registered
trademark of Activision Publishing, Inc. All other trademarks or trade
names are the properties of their respective owners.

PlayStation is a registered trademark of Sony Interactive Entertainment


Activision Publishing, Inc.
Genevieve Waldman, 425-440-6854