In this report, Technavio
covers the market outlook and growth prospects of the global baby
laundry detergent market for 2016-2020. The market
is further categorized into three product segments, including baby
laundry detergent liquid, baby laundry detergent powder, and baby
laundry detergent tablet, of which the detergent liquid segment
dominated the market with more than 71% of the overall market share in
“The global baby laundry detergent market has seen many new products
such as detergent boosters, laundry pre-washes, laundry
starch additives, and fabric protectors. While laundry detergent
tablets and pre-measured pod detergents is opening up new
opportunities for the market, refillable liquid detergents and fabric
care products have been gaining popularity,” says Brijesh Kumar
Choubey, a lead retail
goods and services research expert from Technavio.
Product packaging is crucial to differentiating products in retail
spaces. Manufacturers are focusing on packaging innovations to enhance
convenience of product use and handling. In most developing markets,
fragrance is an important attribute of laundry care products,
contrasting with the nature of current demand in developed countries.
Slow-release technology has also been developed for laundry products,
which allows the fragrance to last for up to one week after washing.
Companies have also launched products that give customers an option to
mix different fragrances while washing. Instances are Downy Infusions
and Unstoppables and Dreft Blissful In-Wash Scent Booster. To meet
customer requirements, manufacturers offer combo packaging and bundle
pricing on these products.
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Technavio’s research study segments the global baby laundry detergent
market into the following regions:
In 2015, with a market share of over 35%, EMEA dominated the global baby
laundry detergent market, followed by the Americas with over 33% and
APAC with about 32%.
Baby laundry detergent market in EMEA
The baby laundry detergent market in EMEA will account for a
market share of almost 36% by 2020. UK, France, and Ireland are the key
leading countries in the global organic laundry detergents
market in this region. Organic detergents are more commonly used for
newly born babies due to their skin’s sensitiveness.
“The region has significant potential for expansion, particularly in
Africa and Eastern Europe. Product penetration and awareness is
significantly low in these areas. Countries like South Africa, Nigeria,
Egypt, and Bahrain present significant growth opportunities to vendors
as they have steady economies and considerable penetration of
international consumer goods vendors,” says Brijesh.
Baby laundry detergent market in the Americas
The baby laundry detergent market in the Americas will account for a
market share of over 31% by 2020, growing at a CAGR of about 4%. The US
dominated the global organic laundry detergents market in North America.
The demand for organic laundry care products for babies has grown
considerably over the last five years. Do-it-yourself (DIY) organic
laundry care procedures have also gained popularity in the
North American market.
P&G and Church & Dwight are key vendors in the US
and offer brands such as Tide, Gain, and Downy. The demand for baby
laundry detergent tablets has been growing in the country. However,
concerns about child safety will dictate forthcoming packaging and
Baby laundry detergent market in APAC
APAC houses some of the fastest-growing economies worldwide, including
China, Japan, and India, and will see considerable growth in the
adoption of baby laundry detergents over the forecast period. The
growing population of the region, the availability of improved
facilities and products for hygiene and sanitation, and increasing
awareness of the harmful effects of the chemicals used in daily use
products are factors that have further ensured that the populace
increasingly adopts safe laundry care products, particularly for babies.
The baby laundry detergents market in APAC will grow at a CAGR of 5.24%
during the forecast period. Despite its low birth rate, Japan stands out
as one of the key leading countries in the market, primarily on the back
of demand for higher-cost products. The high infant population in some
of the developing countries of the region has ensured that the market
will have a significant consumer base over the next five years.
The top vendors in the global baby laundry detergents market highlighted
in the report are:
- Church & Dwight
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Organic Laundry Detergents Market 2016-2020
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