Cake Maternity to Expand Availability in Nordstrom with New Product Offerings for the Maternity Lifestyle

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Cake
Maternity
, the premier brand for maternity necessities, announced
today it will expand its retail availability in Nordstrom. A wider
assortment of maternity and nursing
bras
from the Cake Lingerie line will be available in all Nordstrom
locations and on Nordstrom.com beginning October 2015. Nordstrom will
also carry the brand’s newly launched line of nursing pads, CupCake.

“Since 2008, we have been driven to provide expecting and nursing women
with stylish, functional and high-quality lingerie solutions,” said
Tracey Montford, Founder & Creative Director at Cake. “The support from
Nordstrom has been amazing as we continue to grow our product offerings
and evolve as a leading brand for the complete maternity lifestyle.”

Nordstrom will be the first major retailer to stock all three of Cake
Lingerie’s newest product launches, including:

  • Rock Candy, a new maternity bra innovation designed to
    transition with a woman’s body during pregnancy and through postpartum
    nursing
  • Croissant, a spacer foam t-shirt bra that mold’s and shapes
  • Lemon and Orange Zest, a first-of-its kind nursing
    sports bra designed to minimize bounce and reduce friction
  • CupCake, breakthrough nursing pads that are adjustable,
    washable, reusable and made from all-natural fabrics

Nordstrom will also continue to carry Cake Lingerie’s top-selling
nursing bra styles, including Cotton Candy, Croissant, Mousse,
Licorice Twist, Toffee
and Chocolate bras, as well as the
brand’s signature Toffee nursing camisole. The entire
selection of Cake products will retail from $9 to $80.

For more information, visit www.cakematernity.com
or www.nordstrom.com.

About Cake Maternity: Cake Lingerie first introduced its
award-winning, fashion-forward line of maternity lingerie and loungewear
in 2008. In 2014, the company rebranded as Cake Maternity to reflect an
expanded range of collections designed to support the needs of pregnant
and nursing women. Today, in addition Cake Lingerie, Cake Maternity’s
product lines also include CupCake Nursing Pads and Rosewater, Swimwear
for Mothers. Through its strong commitment to quality, luxury and fit,
Cake Maternity continues to pioneer the future of premium, highly
constructed and beautifully designed products for the maternity
lifestyle. Among its many accolades, Cake Maternity was named winner of
the inaugural Maternity Brand of the Year at the UK Lingerie Awards
(2011). Cake Maternity is headquartered in Australia and is sold in 45
countries, as well as online at CakeMaternity.com. Visit
CakeMaternity.com for more information.

About Nordstrom: Nordstrom, Inc. is a leading fashion specialty
retailer based in the U.S. Founded in 1901 as a shoe store in Seattle,
today Nordstrom operates 316 stores in 39 states, including 120
full-line stores in the United States, Canada and Puerto Rico; 188
Nordstrom Rack stores; two Jeffrey
boutiques; and one clearance store. Additionally, customers are served
online through Nordstrom.com,
Nordstromrack.com
and HauteLook.
The company also owns Trunk Club, a personalized clothing service
serving customers online at TrunkClub.com
and its five clubhouses. Nordstrom, Inc.’s common stock is publicly
traded on the NYSE under the symbol JWN.

Contacts

Cake Maternity
Godfrey Sanders PR
Kristina Godfrey
949.933.3679
Kristina@godfreysanderspr.com
or
Nordstrom
Chelsey
Allodi
206.303.3017
Chelsey.allodi@nordstrom.com