Activision’s latest entry into the award-winning “There’s a Soldier
in All of Us” campaign is helmed by Peter Berg and features cameos by
Michael Phelps and Danny McBride
Call of Duty:
Infinite Warfare launches worldwide November 4
SANTA MONICA, Calif.–(BUSINESS WIRE)–What’s a person to do when they’ve had enough of the seemingly
never-ending stream of contentious headlines day after day? Head to
space, and blow off some steam, Call of Duty style,
naturally! Call of Duty®: Infinite Warfare’s live-action
trailer has landed. Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),
is igniting its creative and marketing campaign today with the release
of the new live-action launch trailer helmed by director Peter Berg of
Pony Show Entertainment and featuring cameos from world champion swimmer
Michael Phelps and actor Danny McBride (Vice Principals, Eastbound &
Down, Tropic Thunder). The intense :90, high-action piece is cheekily
titled “Screw It, Let’s Go To Space.”
“If ever there was a year when people could use a break from the
headlines for a little good old fashioned escapist entertainment, 2016
is it,” said Tim Ellis, CMO, Activision. “‘Screw It, Let’s Go To Space’
captures this feeling on a global scale and transports you into the epic
gameplay and settings of Call of Duty: Infinite Warfare.
It’s a thrill ride like no other, and it’s coming November 4th.”
This is director Peter Berg’s third collaboration with Call of Duty.
“Screw It, Let’s Go To Space” pokes fun at the seemingly unending string
of contentious news events of 2016 and offers up Call of Duty:
Infinite Warfare as a much-needed escape. From businessmen to
newscasters to delivery drivers to Michael Phelps and Danny McBride,
everyone in the spot leaves their differences and stresses behind to
blast off into space and let loose in an action-packed thrill ride of
Call of Duty: Infinite Warfare breaks new ground in
storytelling, by exploring the weight of leadership and the
responsibilities that come with it in an emotional, character-driven
narrative. In a first for the franchise, Infinite Warfare
introduces an all-new story set beyond Earth’s atmosphere, delivering an
incredible list of gameplay innovations, such as space dog-fighting and
zero gravity action, as well as seamless transitions from experience to
experience keeping players engaged in the breathtaking action. In
addition to a riveting single player, story campaign, Call of
Duty: Infinite Warfare also delivers a robust multiplayer mode,
and a unique, 1980’s inspired cooperative zombies experience, “Zombies
Developed by Activision’s Infinity Ward, Call of Duty: Infinite
Warfare launches worldwide November 4. Activision is
putting major marketing support behind the game with a high-impact TV,
digital and outdoor advertising campaign that will run around the globe.
Throughout the campaign, Activision has worked with Los Angeles, New
York and Amsterdam based agency 72andSunny on overall creative direction.
November 4th marks the launch of Call of Duty: Infinite
Warfare, releasing worldwide on the PlayStation®4 system, Xbox
One and PC. The title is rated M for Mature (Blood and Gore, Drug
Reference, Intense Violence, Strong Language, Suggestive Themes). The
Digital Deluxe and Legacy Editions of Call of Duty: Infinite
Warfare also include Call of Duty®: Modern Warfare®
Remastered*, which is rated M for Mature (Blood, Intense Violence,
Strong Language). Check local retailers for availability of all Call
of Duty: Infinite Warfare Editions.
*At launch, Call of Duty: Modern Warfare Remastered will contain
only 10 MP maps from the original Call of Duty: Modern Warfare
game. All 16 original MP maps will be made available by 12/31/2016. Modern
Warfare Remastered is a full game download. Internet connection
required. For disc-based Legacy editions of Infinite Warfare on PS4 and
Xbox One, Infinite Warfare game disc must be inserted to play Modern
Warfare Remastered. Internet connection required. For more information,
please visit www.callofduty.com/MWR_FAQ.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world and
is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company.
More information about Activision and its products can be found on the
company’s website, www.activision.com or
by following @Activision.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing’s expectations,
plans, intentions or strategies regarding the future, including expected
release dates, or of the features and functionality of Call of Duty:
Infinite Warfare and Call of Duty: Modern Warfare Remastered
are forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.
© 2016 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY, MODERN
WARFARE, CALL OF DUTY MODERN WARFARE, and CALL OF DUTY INFINITE WARFARE
are trademarks of Activision Publishing, Inc.
Activision Publishing, Inc.
Sr. PR Manager