Canopy by Hilton Redefines Lifestyle Hotels with First Hotel Opening in Reykjavik

REYKJAVIK, Iceland & MCLEAN, Va.–(BUSINESS WIRE)–$HLT #canopybyhiltonCanopy
by Hilton
, Hilton
(NYSE:HLT) new lifestyle brand, and Icelandair Hotels,
have announced the opening of the world’s first Canopy hotel in the city
of Reykjavik.

by Hilton Reykjavik City Centre
is centrally located on Hverfisgata
Street, a thriving area in the heart of the city. The Icelandic capital,
with its artistic flair, thriving culinary scene and backdrop of
dramatic volcanic landscapes, is the ideal location for Canopy’s global

“Reykjavik is unlike any other city on Earth. Its rich heritage and
natural beauty perfectly align with the ethos of the Canopy by Hilton
brand,” said Gary Steffen, global head, Canopy by Hilton. “We are
thrilled to open the doors and begin greeting adventurous travelers
searching for a unique experience to this city centre neighborhood in

Canopy by Hilton Reykjavik City Centre is designed as a natural
extension of Hverfisgata Street, with local design influences and
natural materials used throughout the hotel’s architecture and
interiors. The hotel is at the heart of Reykjavik, surrounded by iconic
attractions such as Laugavegur, a street known for its shopping,
eateries, and pubs, and Harpa Concert Hall and Convention Center, as
well as from Old Reykjavik Harbor, which offers incredible views of
Mount Esja and the landmark Hallgrimskirkja church.

Canopy by Hilton Reykjavik City Centre is steeped in local culture, and
guests can taste Iceland’s famous Omnom chocolate on site, enjoy water
naturally filtered by Icelandic lava, and immerse themselves in local
literature when relaxing in poets’ corner – an ideal setting for
literary relaxation.

Simon Vincent, executive vice president and president, Europe, Middle
East, and Africa, Hilton Worldwide said: “Over one million foreign
travelers visited Iceland last year*, and Reykjavik is an incredibly
exciting and unique city to visit. The introduction of Canopy
establishes a new home for discerning lifestyle travelers to Iceland,
and we’re thrilled to build on our longstanding partnership with
Icelandair Hotels.”

The property honors its musical beginnings with an LP library with
records that can be played at any of the 10 on-property record players.
From October through to March, guests can watch the stunning Aurora
Borealis or Northern Lights from near the hotel, as well as Iceland’s
famous midnight sun during the summer months.

“With the support from Hilton Worldwide, as well as our Icelandic
partners, this has become a distinguished property for Reykjavik,” said
Magnea Thorey Hjálmarsdóttir, managing director, Icelandair Hotels.
“We’ve changed the face of hospitality in Iceland with the Canopy
lifestyle brand, and we look forward to welcoming visitors from around
the world.”

The Geiri Smart restaurant is open for dinner for guests and locals
ready for a night out. Lead Chef Enthusiast, Jóhannes Steinn Jóhannesson
and Sous Chef Enthusiast, Bjarni Siguroli Jakobsson, put their own spin
on local delights such as fresh fish and organic vegetables. Each
morning, guests have two complimentary choices for breakfast; they can
refuel in the lobby area of Canopy Central with an artisanal breakfast,
or have a Canopy Breakfast Bag delivered to their room. Each evening,
Canopy Central runs complimentary wine and beer tastings**, and guests
can also grab a bite at the delicatessen, coffee shop or in the garden.

All 112 rooms and suites are designed to fit in with neighborhood
culture. Shades of ocean blue and gray volcanic rock make the interior
comfortable and invigorating – a true reflection of Reykjavik. The rooms
have been decorated with fun, local twists, such as a little Reykjavik
Music Box which will lull our guests to sleep with an Icelandic lullaby.

A 24-hour fitness center is available, as well as event and meeting
space for up to 50 people. The hotel provides complimentary bicycles for
guest use, and Enthusiasts can recommend local routes to explore the
city and surrounding trails.

Canopy by Hilton Reykjavik City Centre participates in Hilton HHonors®,
the only guest rewards program that allows members to earn Points &
Miles® for the same stay and redeem points for free nights with No
Blackout Dates at more than 4,660 hotels worldwide. Hilton HHonors
members who book directly through
will have access to benefits including digital check-in, choose your
room, and free Wi-Fi.

For more information about Canopy by Hilton, please visit
Connect with Canopy by Hilton on FacebookTwitter,
and Pinterest (@canopybyhilton)
using hashtag #PositivelyYours to explore fresh-forward thinking in
travel, design, and wellness.

*According to Icelandic

**Offered for guests 21 years and up.

About Canopy by Hilton

Canopy by Hilton is the energizing, new hotel in the neighborhood
offering simple guest-directed service, thoughtful local choices, and
surprisingly comfortable spaces, so guests simply feel better going
forward. Each property is designed as a natural extension of its
neighborhood, with local design, food and drink, and delivers a fresh
approach to hospitality and the guest experience. Canopy by Hilton is
the lifestyle hotel brand of Hilton Worldwide. Learn more at
or follow us on Facebook,
or Twitter.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
comprising more than 4,660 managed, franchised, owned and leased hotels
and timeshare properties with nearly 765,000 rooms in 102 countries and
territories. For 96 years, Hilton Worldwide has been dedicated to
continuing its tradition of providing exceptional guest experiences. The
company’s portfolio of 13 world-class global brands includes Hilton
Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels &
Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by
Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton,
Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and
Hilton Grand Vacations. The company also manages an award-winning
customer loyalty program, Hilton HHonors®. Hilton HHonors members who
book directly through preferred Hilton channels have access to benefits
including preferred pricing, free standard Wi-Fi, as well as digital
amenities that are available exclusively through the industry-leading
Hilton HHonors app, where HHonors members can check-in, choose their
room, and access their room using a Digital Key. Visit for more information and connect with Hilton
Worldwide on Facebook,
and Instagram.


John Walls
Canopy by Hilton
+1 703 883 5232
Icelandair Hotels
+354 444 4044