CES 2017 Unveils Game-Changing Innovation to the World

Product debuts from largest show floor in CES history and keynotes
from Carnival Corp., Huawei and Nissan open world’s largest innovation
event

LAS VEGAS–(BUSINESS WIRE)–#CES2017–The future of technology was unveiled yesterday on opening day of CES®
2017, as more than 3,800 companies debuted products across a record 2.6
million net square feet of exhibit space. Opening day featured
future-focused product announcements and keynotes from the leaders of
Carnival Corp., Huawei and Nissan, in addition to a C Space keynote with
chairman and senior executive of IAC and Expedia, Inc. Barry Diller and
chairman and CEO of MediaLink Michael E. Kassan. Owned and produced by
the Consumer Technology Association (CTA)TM, CES 2017 runs
through Sunday, January 8, in Las Vegas, Nevada.

Keynotes

Gary Shapiro, president and CEO, CTA kicked off CES 2017 by exploring
how technology transcends industries, transforms lives and fosters
innovation. “Today’s innovators are working long hours and late nights
to change lives for the better – and in some cases they’re saving
lives,” he said. Shapiro announced that CTA will invest $1 million in
five initiatives to help create better paying American jobs that
maintain U.S. leadership in technology and innovation. “Our industry
supports 15 million jobs and it’s time those of us in corporate America
take an ethical responsibility and ownership in our national future.”
Shapiro also announced CTA’s “Let’s Go Humans” campaign, celebrating
innovators and creators who are developing technologies that are
improving lives and making the world a better place to live.

Immediately following Shapiro, Arnold Donald, president and CEO of
Carnival Corporation, took the opening keynote stage to unveil the Ocean
Medallion, a first-of-its-kind wearable that acts as a personal digital
concierge for cruise guests. The Medallion enables guests to access
rooms, make on-board purchases, locate family and friends and so much
more to maximize the cruise experience. “Each guest is different and the
things that make them happy are different,” said Arnold. “Our mission is
to personalize and simplify the vacation experience for everyone.”

During the C Space keynote, IAC and Expedia’s Barry Diller discussed
changes in the media landscape and how the advertising industry is being
challenged today by fake news. This interview-style session was
moderated by MediaLinks’ Michael E. Kassan and addressed the potential
negative consequences of the public’s newly-found freedom to publish
content. “Before, you needed a distributor,” said Diller, “Now you push
a button and publish to the world; while that’s freeing, it has lots of
nasty consequences.”

Richard Yu, CEO of Huawei Consumer Business Group delivered a keynote
address on Thursday afternoon. He said the company has invested $38
billion in R&D in the last 10 years and announced a new smartphone with
a dual-camera – a second generation Leica Dual camera, featuring dual
sensors and 2X hybrid zoom. Yu showcased an ultra-long lasting battery
with the Huawei SuperCharge, which charges four times faster and lasts
50 percent longer than other smartphone batteries. He also introduced
the Mate 9, the world’s first intelligent smartphone to integrate with
Alexa, the intelligent voice service.

Wrapping up the day, Nissan Motor Corp. chairman and CEO Carlos Ghosn
shared the company’s vision for a zero-emissions, zero-fatality world.
“The destructive triangle of autonomous drive technology, electric
vehicles, connected cars and services means we will see more change in
the next ten years than we did in the last 50,” said Ghosn. He then
announced that the next-generation Nissan Leaf electric vehicle will
come with the semi-autonomous ProPilot system, as well as the company’s
plans to launch their Seamless Autonomous Mobility (SAM) system.
Developed from NASA technology, SAM enables a “human in the loop”
approach to autonomous driving, which monitors a vehicle’s path from a
distance, providing peace of mind to drivers.

SuperSessions and Conferences

Opening day featured dynamic SuperSessions and conferences, including
the Sports Business Innovation conference, C Space Storytellers panel
series and the Innovation Policy conference.

The Stoked About 5G SuperSession, moderated by ReCode Senior
Editor of Mobile Ina Fried, featured executives from 20th
Century Fox Film, BMW Group, Ericsson and SK Telecom. The panel
discussed the possibilities for innovation using the new 5G network – a
network that reacts faster than the human brain.

CTA’s Gary Shapiro sat down with Federal Trade Commission Chairwoman
Edith Ramirez to discuss consumer privacy, the Internet of Things,
patent trolls and the sharing economy. Ramirez emphasized the need for
Congressional action to ensure the functions of internet-enabled devices
are transparent. “All of the innovation you see on the CES show floor
depends on the use and gathering of data, and that’s only going to
accelerate, especially in regard to artificial intelligence and machine
learning,” said Ramirez.

David Kirkpatrick, founder and CEO of Techonomy, moderated The
Challenges Facing an Artificially Intelligent World SuperSession.
Speakers included Chris O’Connor, general manager, IBM Watson, Dr.
Vivienne Ming, co-founder, Socos, Jeroen Tas, CEO, Connected Care &
Health Informatics, Philips, and Paul Daugherty, chief technology &
innovation officer, Accenture. The panel discussed the future of
Artificial Intelligence (AI), how it will grow to become all-inclusive,
similar to IoT, and how AI will enhance human lives, help further
develop our abilities and change our society.

CNET’s Next Big Thing SuperSession was moderated by CNET Editor-in-Chief
Lindsey Turrentine and CNET’s Editor-at-Large Brian Cooley. The panel
explored barriers to unlocking the smart home. Obstacles discussed
included cost, complexity and security. When the group turned to discuss
security, they were briefly joined on stage by actress Carly Chaikin,
who plays the hacker Darlene on the USA television series “Mr. Robot.”
Security of the smart home, the panelists agreed, is the starting point
of any smart home device.

C Space Storyteller Sessions

Thursday’s C Space Storyteller sessions kicked off with Margo
Georgiadis, president, Americas at Google, moderating a panel
with leaders from Universal Pictures and AT&T. The executives took a
deep dive into how each brand leverages mobile to grow stronger and
drive business results. They also touched on how to win the war for
attention with so much content competition, with the consensus being
to hook and hold audiences with compelling content.

Next, executives from Hulu and Live Nation took the C Space stage to
discuss how they are redefining the concert experience through a new
frontier: Virtual Reality. Kevin Chernett, executive vice president,
global partnerships and content distribution at Live Nation
Entertainment and Noah Heller, vice president, emerging technology at
Hulu addressed the new frontier of leveraging virtual entertainment to
give fans unprecedented access into the worlds of top artists both on
and off stage.

Mike Parker, president, iCrossing moderated an afternoon Storytellers
panel with executives from Bridgestone, PepsiCo and Whirpool Corp. to
explore customer behavior driven by technology and innovation. Marketers
need to manage the flow of data and leverage the analytics while
learning more about their audiences. Brands will be challenged to
maintain consistency with their stories, given the new tools coming into
the market.

Rounding out the Storyteller sessions, President of Verizon Digital
Media Services Ralf Jacob talked with leading content creators about how
OTT strategies and technologies have enabled them to engage audiences
and further drive opportunities. The goal isn’t to get the most clicks,
but to keep their audiences coming back, increasing page time and
sharing information with the brand. Engaging new users presents a gamble
because marketers are forced to use new strategies with little data.

Sports Business Innovation

David Levy, president of Turner, kicked off the Sports Business
Innovation Conference Track on Thursday. Panelists included WNBA player
Sue Bird, NBA analyst Grant Hill, NCAA President Dr. Mark Emmert, and
NBA Commissioner Adam Silver. The panel, moderated by Turner Sports
Sportscaster Ernie Johnson, covered a number of topics related to
technology’s effect on professional sports. Seven-time NBA All-Star
Grant Hill put it best, “We are all connected. Not just in how you
interact with fans, but how you manage your body.”

The three subsequent panels examined topics varying from an athlete’s
life outside of sports, the challenges of, and strategies for, consumer
engagement and the massive opportunity presented by the growing
popularity of eSports. Participants included Chris Bosh of the NBA’s
Miami Heat; Draymond Green of the NBA’s Golden State Warriors and Dexter
Fowler’s of Major League Baseball’s St. Louis Cardinals, as well as
executives from Bleacher Report, Dell and Ford.

To round things out, Federal Communications Commission (FCC) and Federal
Trade Commission (FTC) Commissioner Roundtable Session was moderated by
Julie Kearney of CTA with panelists FCC Commissioners Mignon Clyburn,
Mike O’Rielly and Ajit Pai and FTC Commissioners Maureen Ohlhausen and
Terrell McSweeny. FCC Commissioners kicked off the panel with broad
agreement on the ongoing broadcast spectrum incentive auction, each
commenting they are optimistic the incentive spectrum auction will
succeed and make resources more efficient. The FTC Commissioners
identified ongoing issues for data privacy and security for consumers
with IoT, but stressed that any approach to regulating should be
flexible enough to promote innovation.

Thursday also featured the Stuff Wearable Tech Awards,
highlighting the 10 best wearables coming to market. The full list of
award winners and honorees can be found at Stuff.tv.

CES 2017 runs through Sunday, January 8. For the latest breaking news
and product announcements, visit CES.tech.

Note to Editors: The official name of the global technology
event is “CES
®.” Please do not use
“Consumer Electronics Show” or “International CES” to refer to the event.

Please note updated CES security measures on CES.tech,
including bag check points,
bag
restrictions and exceptions
and badge pickup locations for
CES 2017.

High-definition video b-roll from CES is available for easy download
on
CESbroll.com.

About CES:

CES is the world’s gathering place for all who thrive on the business of
consumer technologies. It has served as the proving ground for
innovators and breakthrough technologies for 50 years—the global stage
where next-generation innovations are introduced to the marketplace. As
the largest hands-on event of its kind, CES features all aspects of the
industry. Owned and produced by the Consumer Technology Association (CTA)TM,
it attracts the world’s business leaders and pioneering thinkers. Check
out CES
video highlights
. Follow CES online at CES.tech
and on social.

About Consumer Technology Association:

Consumer Technology Association (CTA)TM is the trade
association representing the $292 billion U.S. consumer technology
industry, which supports more than 15 million U.S. jobs. More than 2,200
companies – 80 percent are small businesses and startups; others are
among the world’s best known brands – enjoy the benefits of CTA
membership including policy advocacy, market research, technical
education, industry promotion, standards development and the fostering
of business and strategic relationships. CTA also owns and produces CES®
– the world’s gathering place for all who thrive on the business of
consumer technologies. Profits from CES are reinvested into CTA’s
industry services.

UPCOMING EVENTS

  • CES 2017
    January 5-8, Las Vegas, NV
  • Winter Break
    March 9-12, Snowmass, CO
  • Digital Patriots Dinner
    April 4, National Portrait
    Gallery, Washington, DC
  • CES on the Hill
    April 5, Washington, DC
  • CES Asia 2017
    June 7-9, Shanghai, China
  • CEO Summit
    June 21-24, Amalfi Coast, Italy
  • Innovate! and Celebrate
    October 9-11, San Francisco, CA

Contacts

Consumer Technology Association (CTA)
Allison Fried,
703-907-7603

afried@CTA.tech
www.CTA.tech
or
Sarah
Brown, 703-907-4326

sbrown@CTA.tech
www.CES.tech