Children’s Outdoor Swing Market – Trends and Forecasts by Technavio

LONDON–(BUSINESS WIRE)–#ConsumerandRetail–Technavio’s latest report on the global
children’s outdoor swing market
provides an analysis of
the most important trends expected to impact the market outlook from
2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.


Brijesh Kumar Choubey, a lead analyst from Technavio, specializing in
research on retail
goods and services
sector, says, “Manufacturers are
also developing adaptive swings to make swinging accessible to children
with special needs. Apart from being an enjoyable activity for children,
swinging is also beneficial for physical, social, and cognitive
development
.”

Sensory stimulation is also affected at large by swinging. Children
are recommended to swing more to respond to movement and gravity to
develop their proprioception, vestibular coordination, and visual
perception. In vestibular coordination, the inner ear is involved, which
senses the movement of the head, in interpreting speed and direction of
the swing’s and body’s movement.

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The top three emerging trends driving the global
children’s outdoor swing market
according to Technavio consumer
and retail
research analysts are:

Growing number of preschools

Preschools play an important role in a child’s development during the
crucial growth years. The rapid increase in the number of preschools and
kindergartens with high-quality facilities has led to more parents
sending their children to such places. Working parents, due to hectic
work schedules, find it difficult to spend quality time with their
children to teach them.

The learning-while-playing strategy is ideal for developing the
intelligence quotient of a child and for imbibing good habits. Children,
apart from learning physical activities, are also taught basic
etiquette, moral values, sharing habits, and other skills. Additionally,
children also get to learn to recognize animals, fruits, and sing rhymes
,”
according to Brijesh.

Increasing number of women in workforce

The increase in the number of working women across the world has
increased product affordability for consumers; more parents can afford
to put their kids in preschools. In 2016, of the total global labor
force, more than 40% were women. Of the total population of women, more
than 51% of them were working in 2016.

The number of working women in developing countries like China has also
increased substantially in recent years. The percentage of working women
in China increased from 46% of its labor force in 2014 to 64% in 2016.

Emergence of online retail

E-retailing is the fastest-growing sector of the global retail
market. The largest players in the global online retail market for
commercial playground equipment including children’s outdoor swings are Amazon,
Walmart, and Target. The growing number of online websites
offering a wide range of children’s outdoor swings with additional
features has increased the demand for these products, especially among
working parents who seek easy accessibility and convenience.

The e-retailing of several products, including children’s outdoor
swings, is gaining popularity because it is a time-saving and
cost-effective mode of purchasing products. Online shopping through
smart devices such as tablets has also gained popularity over the years
because of the high penetration of internet services, improved economy,
and the upgrade of purchase and delivery options with the emergence of
m-commerce.

The key vendors are as follows:

  • Dynamo Industries
  • GameTime
  • KOMPAN
  • Landscape Structures
  • Miracle Recreation Equipment Company
  • Playworld

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value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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