Targets $289 Billion Annual Cost to U.S. Healthcare System
SAN FRANCISCO–(BUSINESS WIRE)–#adherence–Circadian Design today announced it is taking pre-orders for Round
Refill, the first pharmacy delivery service that comes with a smart
bottle for medication and vitamins. Round Refill follows the success of
Round Health, a medicine reminder and pill tracker smartphone app. The
company aims to tackle patients’ poor adherence to their doctor’s orders
on timing, dosage, and frequency of taking their medication, estimated
to cost the U.S. Healthcare system up to $289 billion a year, according
to research published in the Annals of Internal Medicine.
Round Refill is a premium medication reminder system that helps people
be better about taking their pills day-to-day and refill-to-refill. It’s
the first pharmacy delivery service integrated with a smart bottle and
app. The bottle lights up to remind users when to take their medication
and tracks how many pills are left so refills are delivered to the home
only when needed.
“Whether you are a senior citizen or a kid just out of college, there is
nothing easy about navigating the healthcare system,” said Circadian
Design CEO and Co-Founder Matt Blum. “Many people would rather do
laundry than take medications prescribed to them. Thus the mission of
Circadian Design is to make people happier and healthier through a
foolproof customer experience that’s easy and well-designed.”
Nearly half of the U.S. population – over 160 million people – is
prescribed to take one or more drug per year by their doctor, according
the National Center for Health Statistics. But research published in The
New England Journal of Medicine indicates more than half of those people
do not follow their doctor’s instructions and take medications
incorrectly or skip them entirely. Adherence is not just a senior
moment: a recent study by HealthPrize Technologies LLC reported 60
percent of Millennials on medication for a chronic condition admitted to
not taking their medication as prescribed.
Non-adherence is a big issue because of the obvious poor health
outcomes. Medications don’t work if patients don’t take them. For
example, according to an article published in the journal Medical Care,
people with high blood pressure are 42 percent more likely to develop
chronic heart failure if they don’t adhere to their antihypertensive.
“Medication adherence is a tremendous problem that costs the U.S.
healthcare system billions of dollars every year,” said Circadian Design
Investor Max Levchin. “Besides the simple convenience Round Refill
affords, Circadian’s team has the unique experience in hardware and
design to launch an elegant solution that we believe will have a
far-reaching impact on the adherence problem for many years to come.”
Round Bottle is comprised of two parts: the smart coin, which users hold
onto for years, and the refill bottle, which users receive new every
month. The refill bottle comes loaded with the medication and a fresh
battery inside, so that users never have to charge the smart coin. When
one bottle runs out, users simply pop their smart coin into the new
refill bottle that was delivered to their doorstep.
Compared to typical phone alarms, Round’s daily reminders are even more
accommodating to users’ busy lives, and, as a result, are more
effective. Rather than discrete alarms, with Round users set reminder
windows during which they’d like to receive gentle reminders to take
their medication. In addition to Round app notifications, Round Bottle
lights up to remind users to take their pills. Each time the bottle is
opened, it is automatically logged to the app via Bluetooth. In the app,
users can check to see if they took their medication and look back at
their history and performance.
Customers can pre-order Round Refill at www.roundrefill.com.
About Circadian Design
Circadian Design is transforming the daily chore of taking medications
and supplements into a seamless and delightful ritual. Its goal is to
achieve minimum stress and maximum consistency by creating objects and
experiences designed for people, not patients. Co-founders Matt Blum,
Matt Crowley and Lauren Meleney are leveraging their experiences as
product designers at leading Silicon Valley technologies companies,
including Apple and Dropbox, to build the next big thing in healthcare.
Circadian Design is privately funded by Max Levchin’s innovation and
investment lab, HVF.
for Circadian Design
Lisa Tarter, 415-203-2462