Classico Presents Riserva – A New Premium Line of Pasta Sauces

New Classico® Riserva sauces are made with no artificial ingredients
or added sugar

CHICAGO–(BUSINESS WIRE)–Known for crafting authentic-tasting Italian sauces, the Classico brand
introduces Classico Riserva, a new premium line in its portfolio.
Classico Riserva is the newest addition to the Classico line of pasta
sauces and is available in five varieties including: Marinara, Eggplant
& Artichoke, Roasted Garlic, Arrabbiata and Puttanesca.


The new Classico Riserva sauces are made with no artificial ingredients
or added sugar. Vine-ripened plum tomatoes are picked at the peak of
sweetness and are perfectly balanced with herbs and spices, extra virgin
olive oil and a pinch of sea salt, then slowly simmered to perfection
using Classico sauces’ time-honored recipes. These simple, high-quality
ingredients combine to give Riserva an exceptional taste and quality to
elevate any dining experience.

“We have seen a trend across many categories including pasta sauce,
where consumers just want the basics – no artificial ingredients but
rather simple, fresh-tasting flavors,” said Myrna Rexing, Brand Manager
of Classico Sauces. “Classico Riserva delivers on that desire, with
simple, high-quality ingredients that stay true to the Classico brand
heritage of great-tasting Italian recipe pasta sauces.”

A campaign, “Open
up a Bottle of the Good Stuff”
, by McCann New York, supports the
launch of the new Classico Riserva sauces. Giving a nod to cooks, food
connoisseurs, and the sauces’ quality ingredients, creative elements
will liken opening Classico Riserva to that of opening a premium bottle
of wine. The campaign will be supported with television, print and
digital media, as well as public relations.

The new line of Classico Riserva sauces are available now at many
grocery retailers, and will be available nationwide starting in May 2016
(MSRP: $4.99). Learn more at www.classico.com.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters,
Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com

Contacts

Ketchum
Laura Clementi
Laura.Clementi@ketchum.com
(312)
228-6816
or
The Kraft Heinz Company
Judy Sapos
Judy.Sapos@kraftheinzcompany.com
412-237-3474