Featuring its award-winning ad, the #EveryDropCounts campaign aims to
drive consumer awareness of global water issues
NEW YORK–(BUSINESS WIRE)–With one in 10 people worldwide – almost twice the population of the
United States – lacking access to clean water, raising conservation
awareness is more important now than ever. To honor World Water Day 2016
and help shed light on global water shortages, Colgate-Palmolive Company
will air its award winning ‘Save
Water’ ad in over 60 countries as part of the company’s global
efforts to expand its #EveryDropCounts
Originally developed in 2014 in support of Colgate’s ‘Save Water’
initiative, the ad was created to illustrate how a seemingly small act,
like turning off the faucet while brushing your teeth, can make a big
difference. The video has earned top industry recognition with a Cannes
Lion Award, and has continued to gain consumer recognition in social
media, with almost 8 million views to date.
Recognizing the responsibility businesses have in addressing the global
issue of water security, Colgate has made water a global sustainability
priority. Colgate’s broader global ‘Save Water’ initiative began as part
of the company’s long-standing commitment to promoting water
conservation awareness to all of its global consumers by 2020.
In addition to launching the ad in new markets, Colgate plans to further
expand its successful ‘Save Water’ initiative by rolling out the ‘Save
Water’ logo reminder on the back of all product packaging, starting with
toothpaste and toothbrushes, then expanding to other water related
categories. The company will also look to engage consumers online via
social media as well as in store, partnering with key retailers around
the world to educate shoppers about World Water Day and Colgate’s ‘Save
Consumers are encouraged to celebrate World Water Day and show their
support for water conservation by spreading the word on social media
using the campaign hashtag, #EveryDropCounts.
Recognized for water stewardship, Colgate was one of only eight global
companies named to the 2015 CDP
Water A List, an exclusive list of corporate leaders in water
conservation with best practice actions to manage water and mitigate
water risk. As part of Colgate’s 2015-2020 sustainability strategy
commitment to “Making Every Drop of Water Count,” the company
established water-related goals to:
- Reduce manufacturing water intensity by half compared to 2002
- Replenish water withdrawn in highly stressed regions
- Increase supplier participation in our water stewardship program
Partner with local and global organizations to bring clean water to
underserved areas of the world
- Promote water conservation awareness to all our global consumers
To learn more about Colgate’s #EveryDropCounts campaign, please visit www.Colgate.com/EveryDropCounts.
For more information about sustainability at Colgate including progress
updates on the company’s 2020 water goals, please visit www.ColgatePalmolive.com/Sustainability.
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories around
the world under such internationally recognized brand names as Colgate,
Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring,
Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion,
Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s
Prescription Diet and Hill’s Ideal Balance. For more information about
Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com.
To learn more about Colgate Bright Smiles, Bright Futures® oral health
education program, please visit http://www.colgatebsbf.com.
Tatiana Munoz, 212-310-2670