Cooper Tire Rolls into New Orleans as HISTORY®’s Preferred Tire of Big Easy Motors

FINDLAY, Ohio & NEW YORK–(BUSINESS WIRE)–Cooper Tire and HISTORY today announced that Cooper is the “Preferred
Tire of Big Easy Motors.” Big Easy Motors is HISTORY’s
newest non-fiction series for car enthusiasts. The program follows
Charles Handler as he scours the Creole State for forgotten classic
cars, transforming them into dazzling custom stunners. The new series
premieres July 5 on HISTORY.

Big Easy Motors chronicles the work of Handler, owner of The Bomb
Factory in New Orleans’ ninth ward, as he puts his personal passion to
work, conceptualizing vehicles, restoring classic cars and immersing
himself in the history of automobiles from every decade. Handler’s body
shop studio represents the culmination of a lifelong dream, where every
restoration project becomes a distinct piece of automotive art,
revitalizing history along the way.

As the Preferred Tire of Big Easy Motors, Cooper tires will be
used on vehicles throughout the series, and will be featured in four
episodes on a wide variety of cars—from classic muscle cars to
trucks—showcasing the diversity of the Cooper offering. The partnership
will also extend to digital integration elements and will continue
throughout 2016.

“With more than 100 years in the tire industry, Cooper is proud to offer
tires that are designed and built with great care for thousands of miles
of excellent service,” said Jessica Egerton, Cooper’s Director of Brand
Development. “We know that people don’t just drive on our tires, they
depend on them. We are passionate about designing products that meet the
needs of all consumers—whether driving a classic car or something newer.
We’re excited to work with Big Easy Motors in appealing to both
car enthusiasts and history buffs, which is a great fit for Cooper’s
long legacy in the tire industry.”

“The partnership with Cooper is totally organic and provides the perfect
touch; allowing Cooper and HISTORY to breathe new life to classic cars,”
said David DeSocio, Senior Vice President, Ad Sales Marketing and
Partnerships at A+E Networks. “Cooper tires were the ideal choice for
the Big Easy Motors restoration of a 1970 Camaro and 1968
Plymouth Fury, helping to bring these classic beauties to their former

Big Easy Motors is produced by Glass Entertainment Group for
History. Executive producers for Glass Entertainment Group are Jairus
Cobb, Nancy Glass, Shannon Biggs, Eric Neuhaus, and Edward Trent
Robinson. Zachary G. Behr and Russ McCarroll serve as executive
producers for HISTORY.

For more information, visit
Join the conversation by connecting with Cooper on Facebook, Twitter,
Instagram and YouTube.


HISTORY®, now reaching more than 96 million homes, is the leading
destination for award-winning series and specials that connect viewers
with history in an informative, immersive and entertaining manner across
all platforms. The network’s all-original programming slate features a
roster of signature series including “Pawn Stars,” “American Pickers,”
“The Curse of Oak Island,” “Alone” as well as the hit drama series
“Vikings.” The HISTORY website is located at Follow us on
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more press information and photography, please visit us at

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a
global family of companies that specializes in the design, manufacture,
marketing and sale of passenger car and light truck tires. Cooper and
its subsidiaries also sell medium truck, motorcycle and racing tires.
Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the world. For
more information on Cooper, visit,


Cooper Tire
Michelle Rehbein