Coors Light Names Alberto Ávalos Lĺder of the Year

Ávalos Receives $25,000 for a Community Program in Los Angeles

LOS ANGELES–(BUSINESS WIRE)–#Coorslightlideres–Coors Light is proud to announce that Alberto Ávalos has been selected
by public vote as the 2016 Coors Light Líder of the Year.

For the past 10 years, the Coors
Light Líderes
program has honored the importance of leadership
in the Hispanic community and helped up-and-coming Latino leaders
maximize their potential. This national recognition includes a $25,000
grant from Coors Light for Ávalos to implement a Latino leadership
project for the Hispanic
Heritage Foundation
(HHF). The HHF is an award-winning nonprofit
that identifies, inspires, prepares and positions Latino leaders in the
classroom, community and workforce to meet America’s priorities through
year-round programs.

“Alberto Ávalos is an outstanding individual, this is a well-deserved
recognition from his peers and community,” said Alberto Senior, national
Latino community efforts lead at MillerCoors. “We are excited to
recognize Alberto for his commitment and achievements toward making
technology more accessible to Latino communities in Los Angeles.”

Ávalos was among 12 outstanding Latino leaders nominated by nonprofit
organizations for their leadership. Ávalos was nominated by HHF and is
the nonprofit’s Innovation and Technology Program Manager. Through
nonprofit partnerships, signature programs and long-term investments
that support economic development, Coors Light is helping to build
stronger communities for everyone.

Ávalos was raised in the Boyle Heights neighborhood of Los Angeles and,
after graduating with a bachelor’s degree in political science from the
University of California, Santa Barbara, he spent time in the Bay Area
working on civic innovation. His education and early professional work
revealed an opportunity gap in technology for Latinos, largely due to
the lack of access and meaningful computer science education. This
insight led Ávalos to launch Coding Jam, an interactive introduction to
computer science in his hometown, which is 90 percent Latino. Ávalos
partnered with HHF and was able to secure a venue with computers,
recruit Latino Google employees for support and host more than 50
neighborhood students at their first workshop.

“It is an honor to be chosen to represent the Hispanic Heritage
Foundation as the 2016 Coors Light Líder of the Year,” said Ávalos.
“Coors Light has a strong track record of commitment to investing in the
professional development of emerging Latino leaders. I am excited to use
the $25,000 grant to help my community create economic empowerment and
influence through technology.”

Since 2006, the Coors Light Líderes program has recognized and
highlighted the achievements of emerging Latino leaders. After 12
finalists are chosen by an expert panel, the winner is selected through
an online voting competition that is supported by a national advertising
campaign and robust community outreach. The Coors Light Líderes
program offers up-and-coming Latino professionals leadership tools,
resources, and networking opportunities. Past Líderes of the Year have
developed leadership programs in the areas of education, arts, music,
and professional development. Join the conversation at,,
and on Twitter using @coorslightlider.

About Coors Brewing Company

Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the
Clear Creek Valley in Golden, Colo., for his new brewery because of the
pure water in the nearby Rocky Mountain springs. The brewery’s original
and most enduring beer is Coors Banquet (,,, still
brewed exclusively in Golden using only Rocky Mountain water and
high-country barley. Coors Light (,, @CoorsLight on Twitter,
was introduced in 1978 and now is the second-best-selling beer in the
United States. Triple-filtered smooth Keystone Light (, is one the country’s most popular economy
beers. Coors Brewing Company is part of MillerCoors, the U.S. business
unit of the Molson Coors Brewing Company. Learn more at,
at or on Twitter through @MillerCoors.

About Great Beer Great Responsibility

“Great Beer, Great Responsibility” is MillerCoors commitment to creating
a positive and meaningful impact on the social, environmental and
economic issues that affect our business, employees and other
stakeholders. MillerCoors sustainability strategy and 2020 goals focus
on the three areas where it has the greatest impact: Alcohol
Responsibility, Environmental Sustainability and People and Communities.
Visit for
more information.


Kenneth Harley, 312-496-2973
Ibañez, 703-980-9258