Coors Light Names JoAnna Cintrón Lĺder of the Year; Receives $25,000 for Community Program in Denver

CHICAGO–(BUSINESS WIRE)–Coors Light is proud to announce that JoAnna Cintrón from Denver,
Colorado, has been selected by a public vote as the 2015 Coors Light Líder
of the Year. JoAnna will manage a $25,000 grant from Coors Light to
implement a Latino leadership project for the Denver Film Society, a
nonprofit organization that aims to develop opportunities and transform
lives through film.

JoAnna was among 12 outstanding Latino leaders nominated by local and
national nonprofit organizations for their leadership and contributions
to their communities. Coors Light Líderes honors the importance
of leadership in the Hispanic community and works to help up-and-coming
Latino leaders maximize their potential. Through non-profit
partnerships, signature programs and long-term investments that support
economic development, Coors Light is helping to build stronger
communities for everyone.

“It is an honor to be chosen to represent the Denver Film Society and
CineLatino as the 2015 Coors Light Líder,” said JoAnna. “Coors
Light is committed to investing in the professional development of
emerging Latino leaders and I am excited to use the $25,000 grant to
expand the Denver Film Society’s efforts to promote diversity in front
of and behind the camera.”

JoAnna is the marketing and communications manager for the Denver Film
Society. She is also the co-founder of CineLatino, an annual four-day
festival dedicated to bringing the best Latino films and events to the
community. JoAnna has always believed in the power of film to educate,
entertain and empower. During high school, she recognized how film can
also be an educational tool to promote literacy. In her professional and
personal life, JoAnna continues to showcase Latino films and cultivate
young Latino filmmakers in her Denver community.

“JoAnna is a tireless advocate to promote the voices of Latino
filmmakers in her community. We are delighted to recognize her work and
partner with her on a program that will benefit the Latino community in
Denver,” said Alberto Senior, director of community commerce and
partnerships for MillerCoors.

Since 2006, the Coors Light Líderes program has recognized and
highlighted the achievements of emerging Latino leaders through an
online public voting competition, a national and local advertising
campaign and robust community outreach. Join the conversation at
and on Twitter using #CoorsLightLideres.

About Coors Brewing Company

Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the
Clear Creek Valley in Golden, Colo., for his new brewery because of the
pure water in the nearby Rocky Mountain springs. The brewery’s original
and most enduring beer is Coors Banquet (,, still brewed exclusively in Golden using
only Rocky Mountain water and high-country barley. Coors Light
(,, @CoorsLight on Twitter) was
introduced in 1978 and now is the second-best-selling beer in the United
States. Triple-filtered smooth Keystone Light (, is one the country’s most popular economy
beers. Coors Brewing Company operates in the United States and Puerto
Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson
Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.


Kenneth Harley, 312-496-2973
Ibañez, 703-807-0500

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