CORRECTING and REPLACING Procter & Gamble Inc. and the Canadian Olympic Foundation Partner to Support Aspiring Athletes

P&G pledges to support Canada’s future Olympic hopefuls through purchase
activated donations to the Canadian Olympic Foundation

TORONTO–(BUSINESS WIRE)–Please replace the release dated July 12, 2016 with the following
corrected version due to multiple revisions.

The corrected release reads:


P&G pledges to support Canada’s future Olympic hopefuls through purchase
activated donations to the Canadian Olympic Foundation

Announced today, Procter & Gamble Inc. (P&G) (NYSE: PG) and the Canadian
Olympic Foundation (COF) will partner to support aspiring Olympians and
their families. For every purchase of Crest®, Pantene®, Olay® soap or
body wash, Always® Radiant™, Tampax® Radiant™, or Gillette® or Venus®
razors or cartridges, between July 16 to August 12, 2016, at Shoppers
Drug Mart and Pharmaprix stores, P&G will donate the dollar value of 50
Shoppers Optimum Points (CAD $0.0625), to the COF in support of aspiring
young athletes. The final donation amount will be determined at the end
of the program period measured by the total sales of qualifying P&G
products sold at Shoppers Drug Mart and Pharmaprix stores across Canada.

Aside from passion, work ethic and competitive drive, one of the chief
contributing factors of becoming an elite athlete is family and
financial support. This partnership between P&G and the COF came
naturally as P&G has always been a ‘proud sponsor of moms’ and the
strength moms pass along to their children at every stage of their
journey. By purchasing any Crest®, Pantene® , Olay® soap and body wash,
Always® Radiant™, Tampax® Radiant™, or Gillette® or Venus® razors or
cartridges at Shoppers Drug Mart and Pharmaprix during the donation
period, Canadians can support young talented athletes, aiding their
dream to one day compete on the world’s biggest stage.

“Since launching our ‘Thank You Mom’ campaign in 2012, P&G has been
showcasing the role mothers play in the lives of elite athletes, at
every stage of their journey, by creating short films that are released
before each Olympic Games. Our focus is providing products that moms can
rely on everyday so that they can focus their strength and attention on
their families,” explains Joyce Law, Communications Leader, Procter &
Gamble. “As an extension of the campaign, this partnership with the COF
aims to impact the lives of aspiring Olympians and their moms, who
have played a crucial role in shaping their future.”

Today, P&G and COF are kicking off the program by hosting the ‘Stars of
Tomorrow’ panel, featuring three aspiring Olympians: Mariam
Abdul-Rashid, Soren Meeuwisse and Ryan Oehrlein as well as their
mothers, at the Mattamy Athletic Centre in downtown Toronto. Former
Olympian and new mom Annamay Pierse will moderate the panel, discussing
the journey of a competitive athlete and how support from mom fuels
their journey to the podium.

“We are so proud to partner with P&G to launch this campaign to support
elite athletes and their families,” says Leanne Nicolle, Executive
Director, Canadian Olympic Foundation. “This campaign is a great
initiative that will provide substantial support and funding for
aspiring Olympians, helping their dreams become a reality.”

Mariam Abdul-Rashid, a track runner and aspiring Olympian from Oshawa,
Ontario, and her mother Akilah will be among those on the panel at
today’s launch.

“Life with a high-performance athlete comes with a financial
commitment,” says Akilah. “It’s encouraging to see organizations like
the COF and P&G bringing increased support and awareness to young
athletes at this competitive level. This program, like many of the P&G
products that my family relies on, is important because it helps us as
mothers focus on supporting our children’s dreams.”

In July 2010, P&G became the 11th partner to join the TOP Olympic
Sponsorship program. This year’s ‘Thank you Mom’ video “Strong” explores
the simple human truth that the daily courage moms show echoes at
critical times throughout their kids’ lives. View “Strong” here

This donation program, valid exclusively at Shoppers Drug Mart and
Pharmaprix, runs from July 16 to August 12, 2016. Visit your local store
for more information.

About P&G’s Olympic Games Program
brands are committed to giving moms the best, each and every day. Not
just moms of Olympians, but all moms, all around the world. As a
Worldwide and Canadian Olympic Partner, when P&G brands like Tide,
Gillette and Pampers partner with athletes on their Olympic Games
journey, P&G also recognizes the mom who supported them every step of
the way. For the Rio 2016 Olympic Games, 18 P&G brands in more than 35
countries will activate the Company’s Olympic Games campaign through
TV and digital content, in-store displays, public relations and social

About P&G
P&G serves
consumers around the world with one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community
includes operations in approximately 70 countries worldwide. Please
for the latest news and information about P&G and its brands.

About the Canadian Olympic Foundation
in 2007, the Canadian Olympic Foundation gives to priority partners that
drive high performance athletic achievement for Canada’s Olympic podium
potentials and for our next generation of Olympic athletes. Learn more
at or
follow Canadian Olympic Foundation on Facebook.


Citizen Relations
Emily Walker, 416-934-8067