GoodFarms™ brand packaging displays EFI’s ‘Responsibly Grown. Farmworker
WASHINGTON–(BUSINESS WIRE)–The Equitable
Food Initiative (EFI), a nonprofit that brings together workers,
growers and retailers in the effort to produce safer, more responsibly
grown fruits and vegetables, today announced that the GoodFarms brand
will debut its craft blueberries, craft strawberries and organic
strawberries from EFI-certified farms at Costco locations on the West
Coast, Northeast and in Hawaii.
GoodFarms™, a new brand from Andrew & Williamson Fresh Produce (A&W),
seeks to enhance the connection between consumers and the hands that
grow and harvest their produce. GoodFarms™ believes in using sustainable
growing practices, farmworker empowerment and affordable access to
fresh, healthy food.
Ernie Farley, partner at A&W GoodFarms, noted that EFI’s workforce
development has been integral to the successful certification of the
farms. “When workers participate in EFI’s leadership team training, they
better understand their role in the value chain and become more
engaged. That engagement benefits all of us – from the grower to the
farmworker, all the way to the consumer.”
Product availability is as follows:
Craft blueberries, which come from the first EFI-certified farm in
Oxnard, California, will be stocked first by Costco locations in
Craft strawberries and organic strawberries, which come from the
EFI-certified farms in Watsonville, California. Costco locations in
California, Arizona, Oregon, some of the Hawaiian Islands, and the
Northeastern United States will be the first to stock the craft
strawberries and organic strawberries, with plans to increase
“Andrew & Williamson was a real pioneer in the development of the
Equitable Food Initiative. We’re excited to see their commitment to
their workers and to consumers reflected in their GoodFarms™ brand,”
said Peter O’Driscoll, EFI executive director. “This effort to educate
consumers should increase demand for produce that is responsibly grown
and farmworker assured. More retail sales generate a premium so that
growers can reward workers for their hard work. Together, EFI
and GoodFarms™ create value for workers, growers, retailers and
For more information on EFI, visit: http://www.equitablefood.org/.
GoodFarms is on a mission to improve lives from farm to table. A portion
of your purchase is making a difference by cultivating positive change.
Together we can:
- Reduce food waste
- Protect our environment
- Feed a hungry world
- Find alternatives for hazardous pesticides
- Increase productivity and farm wages
- End slavery and forced labor
- Get children out of the fields and into schools
We also want to help you have fun and celebrate life with food that
nourishes your body and delights your soul.
Here’s to good food, good health, good friends, good times, good farms.
For more information on GoodFarms, visit http://www.goodfarms.com
and follow GoodFarms on Facebook, Instagram, Twitter, and Pinterest.
About Equitable Food Initiative
The Equitable Food Initiative (EFI) brings together workers, growers and
retailers to provide “Responsibly Grown. Farmworker Assured.™” fruits
and vegetables. As produce farms comply with the EFI Standards — for
improved working conditions, pest management, and food safety — the
entire food system sees benefits, from farmworkers to businesses to
agricultural communities and consumers.
EFI is a 501c3 nonprofit organization, and receives funding support from
The Atlantic Philanthropies, Broad Reach Fund, John D. and Catherine T.
MacArthur Foundation, Rosenberg Foundation, Cedar Tree Foundation, Oxfam
America and The Walt Disney Company.
Members of EFI’s multi-stakeholder board, which were instrumental in the
development of the EFI Standards, include:
- Andrew and Williamson Fresh Produce International
- Bon Appétit Management Company
- Center for Science in the Public Interest
- Consumer Federation of America
- Costco Wholesale Corporation
- Farmworker Justice
- Farm Labor Organizing Committee
- Keystone Fruit Marketing, Inc.
- NatureSweet Tomatoes
- Oxfam America
- Pesticide Action Network North America
- Pineros y Campesinos Unidos del Noroeste
- United Farm Workers
- Windset Farms
Equitable Food Initiative
Jessica Felix Romero, 202-800-2524