CRC Industries Launches New Redesigned Website

Eye-catching graphics and new features offer visitors an engaging web

WARMINSTER, Pa.–(BUSINESS WIRE)–#CRCauto–CRC Industries, Inc., a global supplier of specialty chemicals for
maintenance and repair professionals and do-it-yourselfers, has launched
a new, redesigned website at
that offers visitors a more user-friendly web experience.

The redesign involved a complete overhaul of the previous site’s visual
elements and user interface. “Our website is a primary touch point for
our brand,” said Dori Ahart, brand and marketing manager for CRC. “It
was time to take it to the next level to improve the look and feel, and
most importantly, the usability for our customers.”
now provides a more intuitive product search with improved navigation
and multiple options for locating products and related information with
fewer clicks and menus. Users may search by keyword or SKU, brand,
product category or industry and browse an e-commerce style product
catalog with photo-driven results. Filters may be applied to narrow
product selection, and a new comparison feature helps users to quickly
identify the product they need.

“Our new website highlights our multiple brands and product lines and
the many markets we serve, while also representing CRC as one, unified
company with a global footprint,” explained Ahart.

home page features links to popular content such as social media, news
and motorsports updates. Easily accessible from the footer on every page
of the site are quick links to important documents such as safety data
sheets, VOC compliance information and technical briefs. Additional
improvements include an extensive video library organized by product
category. Most importantly, the site is now scalable to allow CRC to
easily add features over time while also utilizing data in new ways that
will continually benefit their customers.

“CRC’s new website unites products and brand content in a
customer-centric hierarchy. Product information is readily available and
new products are easy to discover,” said Cory Rowan, director of client
services at VisFire, the agency engaged by CRC to design the new site.
“The design leverages user interface features familiar to online
shoppers, and makes product catalog browsing more intuitive.”

“We are confident that our quality content and improved product search
capabilities enhanced by eye-catching graphics will resonate with our
target audience,” Ahart concurs.

The new CRC website is fully responsive for mobile, providing a seamless
experience on all devices.

About CRC Industries:

CRC Industries, Inc. is a global leader in the production of specialty
chemicals for the do-it-yourselfer and maintenance professional, serving
the automotive, industrial, electrical, marine, heavy truck, hardware
and aviation markets.

CRC trademarked brands include: CRC®, K&W®, Sta-Lube®, SmartWasher® and

For more information, visit

About VisFire:

VisFire is a digital marketing agency in Atlanta, Georgia and Denver,
Colorado, focusing on targeted creative services for enthusiast brands.
VisFire helps companies meet business needs through technology driven
solutions, imaginative ideas, and on-going support services tailored for
each client. Learn more at


CRC Industries, Inc.
Jackie Gordon, 215-674-4300