Crossix Expands Leading DIFA Platform to Include Site and Search Analytics

Crossix DIFA™ platform now empowers healthcare marketers to measure
and optimize campaigns across the full spectrum of digital initiatives

NEW YORK–(BUSINESS WIRE)–Crossix announced today that it has expanded its DIFA™ digital
measurement platform to include website and search analytics, providing
healthcare brands and agencies with the industry’s most complete view of
digital performance across channels. DIFA Site™ and DIFA Search™
complement and enhance traditional measurement by linking website
visitation and media drivers including search to a broad range of health
data. Marketers can now measure audience quality and sales impact using
health data, which includes audience treatment history, doctor
visitation, diagnoses, lab results, doctor notes, conversions to brand
(net of control), and more.

DIFA goes way beyond panel data alone by leveraging cookies & device IDs
to maximize the scale and granularity of reporting. Now fully integrated
within the DIFA platform, DIFA Site & DIFA Search empower actionable
decisions regarding media strategy and site design, and answer
previously challenging questions such as:

  • Who is coming to my site, patients or prospects?
  • What health actions are visitors taking after they leave my site?
  • How do these two answers differ by site media driver, site engagement
    activity, search engine, and search keyword group?
  • What are the maximum allowable CPCs for search, in general and by
    keyword group?

“Clients want deeper insights to better understand how and where to
allocate their site and search investments,” said Cam Bedford, SVP,
Strategy & Analytics at Klick Health. “These two solutions make it much
easier for us and our clients to make informed, data-driven decisions
with more confidence than ever before.”

The DIFA platform has been used by more than 15 agencies across over 50
brands to optimize more than 100 campaigns and over 10 billion digital
media impressions to date. Recently announced
enhancements to DIFA include the integration of expanded clinical data
sets, placement-level metrics, and additional demographic and geographic
data.

“DIFA Site and DIFA Search are market-leading innovations that embrace
the Crossix vision of bettering analytics across healthcare,” said Ira
Haimowitz, VP, Product Strategy at Crossix Solutions. “While we’ve
already been partnering with agencies and brand teams to close the loop
between traffic drivers, site behaviors, and the true Rx impact of their
efforts, now all of this is centralized within the DIFA platform.”

To learn more about Crossix, visit www.crossix.com.

About Crossix Solutions

Crossix partners with leading healthcare and media companies to plan,
measure and optimize their marketing and communication initiatives. With
deep consumer and healthcare professional expertise, Crossix delivers
hard-to-come-by audience and campaign insights to inform strategic
business decisions and drive improved patient outcomes. Data-driven and
data-proven, the patented Crossix methodology and differentiated
technology enable critical connections across its proprietary data
network of Rx, OTC, medical, clinical, media and consumer data to ensure
more actionable cross-channel measurement with best-in-class privacy
safeguards far exceeding HIPAA requirements. The unique Crossix
technology aggregates insights from across the data network to pinpoint
marketing initiatives that activate the right audiences and generate
incremental impact. Founded in 2004, Crossix is headquartered in New
York City. Follow Crossix on Twitter at @Crossix.

Contacts

Media
Crossix
Bridget McGahen, 646-839-9379
pr@crossix.com