PADUCAH, Ky.–(BUSINESS WIRE)–Although mobile wallets are a relatively new form of payment, nearly 3
in 10 consumers (29 percent) expressed a willingness to adopt this
emerging payments alternative in the next six months, according to
recently released results from a consumer survey by Computer
Services, Inc. (CSI) (OTCQX: CSVI), a leading provider of financial
Conducted by Harris Poll on behalf of CSI, a provider of financial
technology solutions, the survey ran online May 9-11, 2016, and
represents feedback from nearly 2,100 adults ages 18 and older about
their banking habits and preferences. According to the results, CSI
found that 12 percent of Americans strongly agree that they plan
to use mobile wallet technology within the next six months. This
willingness was even more prevalent among millennials, with 19 percent
of consumers age 18-34 planning to use it.
“These results confirm that financial institutions are on the right
track by investing in advanced mobile
banking solutions that attract younger generations,” said Steve
Powless, CSI’s chief executive officer. “And innovations like digital
wallets affect all consumers and should be a strategic focus area for
banks. While millennials lead the way in adoption, as we’ve seen with
other digital banking services, more generations will also embrace new
technology as it becomes more commonplace.”
Unsurprisingly, baby boomers (ages 55 and older) were less willing to
consider using mobile wallets in the next six months, with just 7
percent of this generation indicating a strong chance of using the
payment alternative. However, these results present an opportunity for
financial institutions to engage these customers on the value of mobile
banking services, as well as provide insight and training on how to
utilize these alternative payment offerings.
“Although banks must appeal to millennials as well as Gen Xers—consumers
age 35-54 who also are fond of digital banking solutions and mobile
payments—it is equally important to take older generations into
consideration with launching mobile banking offerings,” Powless said.
“When investing in digital
banking, financial institutions must dedicate extensive effort into
training and marketing these services to customers of all ages, so they
are knowledgeable of each bank’s specific solutions and can utilize
those offerings most relevant to them.”
The survey offered additional insight shared by U.S. adults related to
their banking preferences. A detailed report of the survey findings is
available online at www.csiweb.com.
This survey was conducted online within the United States by Harris Poll
on behalf of CSI from May 9-11, 2016, among 2,095 adults ages 18 and
older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including weighting variables, please
contact Brandon Dyce, CSI communications director at email@example.com.
About The Harris Poll
Over the last 5 decades, Harris Polls have become media staples. With
comprehensive experience and precise technique in public opinion
polling, along with a proven track record of uncovering consumers’
motivations and behaviors, The Harris Poll has gained strong brand
recognition around the world. The Harris Poll offers a diverse portfolio
of proprietary client solutions to transform relevant insights into
actionable foresight for a wide range of industries including health
care, technology, public affairs, energy and telecommunications.
About Computer Services, Inc.
Computer Services, Inc. (CSI) delivers core processing, managed
services, mobile and Internet solutions, payments processing, print and
electronic distribution, and regulatory compliance solutions to
financial institutions and corporate customers across the nation.
Exceptional service, dynamic solutions and superior results are the
foundation of CSI’s reputation and have resulted in the company’s
inclusion in such top industry-wide rankings as the FinTech 100, Talkin’
Cloud 100 and MSPmentor Top 501 Global Managed Service Providers List.
CSI’s stock is traded on OTCQX under the symbol CSVI. For more
information about CSI, visit www.csiweb.com.
Brandon Dyce, 615-545-1675
Haleigh Tomasek, 678-781-7208